United States
Dynamic Marketing Specialist with a passion for driving impactful campaigns and initiatives across diverse marketing channels. Currently working as a Marketing Specialist at Myomo, Inc., driving integrated B2C/B marketing campaigns. Key focus areas include managing digital marketing initiatives, content creation, and cross-functional collaboration to enhance customer engagement and streamline marketing operations. Experienced in leveraging CRM systems, SEO, and paid media to support lead generation and commercial growth in the medical device industry. Dedicated to delivering impactful marketing strategies while maintaining alignment with organizational goals and ensuring operational efficiency in a collaborative environment.
- Execute integrated B2C/B marketing campaigns across email, social, digital, and events to drive brand awareness and lead generation in the medical device industry. - Develop and manage marketing content including newsletters, press releases, web copy/design, presentations, and sales collateral to support commercial growth. - Oversee digital marketing initiatives—paid media, SEO, and social media—while tracking performance through CRM, Meta Ads Manager and Google Analytics. - Collaborate cross-functionally with sales, design, and operations teams to align messaging, streamline marketing operations, and enhance customer engagement. - Maintain marketing calendars, vendor relationships, and budgets to ensure timely, effective execution of campaigns and events.
· Reporting and insights on lead generation across all paid and organic advertising sources, providing regular performance updates and recommendations for product marketing. · Lead the development and deployment of print marketing materials, presentations, and promotional content in support of brand initiatives, having key roles in design and copywriting. · Plan and coordinate photo/video shoots for both marketing and clinical use, ensuring alignment with brand and messaging standards. Managing internal/external teams to ensure effective and compliant content creation. · Manage and support the company’s CRM system, ensuring accurate data capture and lead tracking through automation and reporting.
- While working in a team-oriented environment, assisted the UMass Lowell Athletics Marketing office in the creation and implementation of the marketing plans for all 16 Division I athletic programs - Provided insights and measured the efficiency of multi-channeled marketing promotions - Managed gameday operations and events for 2,000+ attendees, skilled in planning, promoting, and executing sporting events, including ticket sales, fan engagement, and game-day operations