Mirfield, England, United Kingdom
A passionate communicator with a love for the written word. Vastly experienced marketing creative with the ability to develop strong messages and communicate them across many platforms. Specialising in PR, content creation, design, events, video and branding.
• Provide technical support on all Audio-Technica, Allen & Heath, Optimal Audio and Artnovion products to all staff and end users across EMEA to ensure successful resolution of queries and issues. • Implement remote fault finding and diagnostics to provide solutions; working with Service Department when deeper electronic knowledge is required. • Proactively lead the creation of web-hosted technical content to enable end users to select appropriate products and help solve customer queries without initiating direct contact. • Assist with regular reviews and updates of all product information on the website. • Liaise with European regional offices to initiate the translations for web-published Support articles. • Assist with the maintenance of the web-based spare part product listings, including the creation of product descriptions; assist with regular review and updates of data as required. • Provide technical specifications for trade shows and exhibitions, including assisting with the design, acquisition & installation of equipment and products required; liaising with Marketing staff & external contractors to support successful delivery of the stands and maximising Company brands & profile. • Carry out technical assessments on equipment and products prior to shows and exhibitions, ensuring latest firmware and software are installed. • Attend trade shows and exhibitions as requested as part of the team providing technical advice and guidance to customers to help maximise sales and increase confidence in the brands and products. • Assist with delivery of product training for new members of staff, including assisting with the creation of training materials. • Contribute to ATS Manager’s monthly report on impact technical content has had on support queries.
• Working with major vendors in the broadcast industry to fulfil their marketing strategies • Using a thorough understanding of each client’s markets to identify and present opportunities that align with client’s marketing roadmap • Utilising the buyer’s journey and understanding the client’s customer personas to recognise opportunities to support sales team/enter new verticals • Developing strong relationships with industry bodies and publications in order to pitch and place articles to heighten exposure and brand awareness • Managing timely delivery of content by working closely with a team of writers • Proofing, subbing and editing content to ensure utmost accuracy • Liaising with graphic designer to produce logos and branding in accordance to messaging • Creating and executing social campaigns to increase website traffic and achieve marketing goals • Analysing statistics to create reports to identify campaign successes and improvements • Attending international tradeshows to represent clients and create opportunities with the trade press
• Marketing strategy creation and implementation • Copywriting articles, press releases, white papers and thought-leadership pieces for global publication in the trade press • Creating opportunities for press releases and managing multiple PR agencies • Content Marketing for website, literature, social platforms • Proofreading, subbing and editing copy • Maintaining and establishing media relations • Developing and designing the brand • Designing and creating graphics for advertising, exhibitions, literature and merchandise using Creative Cloud • Digital campaigns via social media platforms and email • Producing and scripting promotional videos from concept • Planning, organisation and execution of presence at international trade shows • Setting budgetary requirements
• Writing internal/external news articles for newsletters and press releases from interviews and briefs. • Designing literature and newsletters using DTP software. • Managing content of website/intranet to guarantee the most up to date and accurate information is available to both staff and customers. • Attending meetings to identify communication requirements and deliver them in accordance to the timescales stipulated, eg presentations for business tenders. • Standardising correspondence to keep the corporate persona consistent. • Giving advice on communication best practice to colleagues to aid their projects. • Coordinating hospitality events in a timely fashion to portray the corporate image to the highest possible standard. Events include Customer Seminars, Industry Events and staff social gatherings.
• Registering new customers and additional sites in accordance to strict deadlines. • Organising site works to deadlines to meet company service levels. • Dealing with internal and external queries and finding appropriate resolutions. • Liaising with agents and account managers to keep all parties well informed. • Implementing requests from the customer and account manager. • Ensuring industry guidelines and practices are adhered to. • Keeping accurate records.
• Scanning and manipulating images from negatives using Photoshop. • Researching images to create galleries/collections to sell to clients. • Using online database to archive and retrieve images. • Editing images from photographers to choose most appealing for customers. • Assigning images correct access codes to avoid copyright infringement