Ian Chen

Renewable Energy + Offshore Wind + UK-China Business + Corporate Communications

United Kingdom

About

Marketing and Communications professional with 15+ years of international experience across renewable energy, industrial manufacturing, technology, real estate and media sectors. Specialised in brand strategy, corporate communications, content marketing, media relations and stakeholder engagement, with a strong track record of supporting global business growth and market expansion. Experienced in developing integrated marketing campaigns, managing international exhibitions and industry partnerships, and delivering strategic communications for multinational organisations. Strong understanding of offshore wind, clean energy and industrial sectors, combined with extensive experience working with government agencies, industry associations and international media.

Experience

  • Overseas Marketing Manager at Dajin Heavy Industry Co.,Ltd
    Apr 2025 - Aug 2025 · 5 mos

    • Managed overseas social media channels and content strategy to strengthen global brand visibility. • Supported brand positioning and communication strategy through market and competitor analysis. • Conducted offshore wind market research, tracking policy developments and industry trends across Europe and Asia-Pacific. • Managed corporate marketing assets including brochures, website content and promotional materials. • Coordinated international exhibitions, media partnerships and industry award submissions. • Supported Southeast Asia market development through policy and market intelligence.

  • Overseas Marketing Manager at JINGDONG PROPERTY
    Jun 2024 - Dec 2024 · 7 mos

    • Supported overseas brand positioning and international marketing strategy. • Developed marketing content and promotional campaigns for industrial parks, office developments and data centre projects. • Led the creation of key brand assets including websites, brochures and visual identity materials. • Managed digital communication channels and content operations. • Coordinated investment promotion events with government bodies, industry partners and business units.

  • Senior Brand Marketing Manager at Xinyuan Real Estate Co., Ltd.
    Nov 2020 - May 2024 · 3 yrs 7 mos

    • Led international industry cooperation and strategic partnership initiatives. • Developed relationships with organisations including the China-Britain Business Council, International Association of Science Parks and London & Partners. • Co-organised the China-UK AI Innovation Forum during London Tech Week in partnership with TechUK. • Managed corporate branding, media relations and external communications. • Produced market intelligence reports, industry benchmarking studies and investment research to support strategic decision-making.

  • Brand Manger at LIANDO LIMITED
    Jan 2019 - Nov 2020 · 1 yr 11 mos

  • Senior Brand Marketing Manager at CFLD International
    Oct 2014 - Dec 2018 · 4 yrs 3 mos

    • Led brand strategy, public relations and stakeholder engagement for TOD and Education business units. • Developed brand positioning, communication frameworks and annual marketing plans. • Managed relationships with government agencies, media organisations and industry associations. • Delivered integrated marketing campaigns supporting project launches and student recruitment programmes. • Established and managed cross-functional branding teams and communication processes.