Amsterdam, North Holland, Netherlands
Helping Gaming & Tech companies turn bold ideas into scalable products, enter new markets and build high-performing teams. With 12+ years of experience in corporate, startup, and advisory roles, I bring a unique mix of founder mindset with strong C-level execution muscle and full-cycle product ownership. Strong cross-cultural communicator with hands-on experience in European, US, Asian and CIS markets. Always focused on long-term growth, operational clarity and cross-functional alignment. Trained Space Rocket Engineer → now applying systems thinking and high-stakes problem-solving to fuel innovation-driven ventures 🚀 Passionate about market disruption and creating value at the intersection of technology, gaming, and user experience.
Following the acquisition of OneStore International, continued to drive scaling across western markets under Digital Turbine umbrella, shifting focus to optimization and long-term growth. - Led the enhancement and expansion of data infrastructure; designed and implemented a robust reporting system for internal and external stakeholders, significantly improving decision-making speed and transparency. - Optimized operational processes by mapping and streamlining workflows, improving user flow, and enhancing store installation behavior, resulting in increased overall efficiency and performance. - Engineered a bottom-up revenue forecasting model based on 40+ input parameters, enabling daily user behavior simulation for 8 telecom partners; this model became a strategic tool for business planning and partnership negotiations. - Built and scaled the Customer Support department from the ground up, designing processes and development structures to support rapid European expansion. - Developed operational systems, processes, and toolkits to manage store operations across all European countries; these frameworks were later adopted as the foundation for U.S. market operations.
Provided end-to-end consulting support to early-stage mobile and PC game projects, including "Where’s Tess" (Mobile, 0.75M+ Downloads, $0.5M+ Hybrid revenue) and "Dark Lord" (PC). - Advised teams on securing investments and identifying publishing partners, successfully facilitating funding rounds and publisher negotiations. - Supported product development and market readiness, offering hands-on guidance in refining game design, feature set, and user experience to meet market and publisher expectations. - Delivered expertise in building efficient product pipelines, developing go-to-market strategies, and implementing effective data management practices. - Helped teams establish scalable infrastructure and business processes to support future investment and growth opportunities. - Acted as a strategic advisor, bridging creative and business objectives, and enabling studios to position their products for successful launch and sustainable market presence.
Led the European rollout of the largest Korean third-party mobile app store — through its Dutch subsidiary. Responsible for full strategic and operational groundwork to launch the product in Europe and lay a foundation for global expansion. - Led market research and assessment of alternative mobile stores across global markets, developing a top-to-bottom analytical model for 5-year market forecasting and opportunity mapping. - Conducted in-depth product analysis and developed a comprehensive improvement plan, which was implemented and resulted in measurable growth of key product metrics (user retention, engagement, conversion). - Developed an evaluation algorithm and model to assess app attractiveness by consolidating product and market metrics into a unified scoring system for app selection and prioritization. - Audited and analyzed data infrastructure under highly limited data conditions; insights from this analysis informed critical strategic decisions and product roadmaps. - Actively participated in the development and alignment of the European market entry strategy, collaborating closely with Korean partners and adapting the product for regional compliance and user needs. - Prepared and presented a regulatory case to the EU Commission on Apple and Google’s restrictive market practices regarding third-party app store distribution, contributing to high-level industry dialogue and positioning the company as an advocate for fair competition in the mobile ecosystem. - Performed comparative analyses of Apple, Google, and OneStore clients, identifying critical product improvements that enhanced user experience and reduced operational workload.
Led the mobile publishing division working with AAA and hit titles, including "Eggy Party" (NetEase – 500M+ downloads, $1B+ hybrid revenue) and World of Tanks: Blitz (Wargaming – 200M+ downloads, $500M+ IAP revenue). - Defined and executed T4W’s mobile publishing strategy, establishing clear standards for timelines, quality, budgeting, and revenue optimization. - Overseeing expansion and product adaptation for AAA titles in multiple regions. - Collaborated with cross-functional teams on the development of product vision, brand positioning, and go-to-market strategies, ensuring successful market entry and sustainable user growth. - Built and maintained strong, trust-based relationships with global developers and publishers, designing collaborative pipelines that enabled efficient, transparent, and scalable project delivery. - Authored and managed comprehensive game design documentation, improvement plans, and knowledge bases, ensuring alignment across all stakeholders and supporting iterative development. - Oversaw and optimized all project negotiation and documentation processes, streamlining communication and accelerating decision-making. - Drove organizational learning by developing and maintaining a robust knowledge base, capturing all development milestones, negotiation points, and project insights for future scalability.
Built and led the company’s publishing organization, managing 40 direct employees across Production, Marketing, UA, Business Development, and Analytics — while implementing scalable workflows and performance standards. Launched products includes Order of Fate (2.5M+ Downloads, $0.7M+ IAP Revenue) and Tallest Tree (0.6M+ Downloads, $0.3M AD Revenue) - Led the end-to-end evaluation and greenlighting process for over 400 mobile game titles in 18 months, overseeing user acquisition testing for 50 projects and publishing 10 new games across various genres (mid-core, roguelike, arcade, visual novel). - Developed and implemented go-to-market strategies, ensuring timely and successful market entry for each title while aligning launch timelines with broader company objectives. - Fostered and maintained strong partnerships with external development teams and studios, facilitating smooth collaboration, knowledge sharing, and long-term engagement. - Instituted robust cross-departmental workflows and feedback loops, increasing overall efficiency, transparency, and speed to market. - Drove data-informed decision-making by integrating advanced analytics into every stage of the publishing pipeline, optimizing title selection, user acquisition, and product performance. - Supported organizational growth by mentoring and developing leadership talent within the publishing, product, and analytics teams.