Erik J. Olson

Founder & CEO of Proxa. I build and operate multiple agencies focused on predictable, system-driven growth.

North Port-Sarasota Area

About

Erik J. Olson is the Founder and CEO of Proxa, where he builds and operates multiple agencies focused on building predictable, system-driven growth. With over 30 years of experience, he transitioned from construction engineering into software, then into digital marketing after realizing execution without distribution fails. He co-founded and scaled Array and Rival into multimillion dollar recurring revenue agencies and now focuses on building systems that drive consistent agency performance. Erik is the author of Million Dollar Journey and writes The Business of Agency newsletter. He is building Proxa into a $100M platform with a planned private equity exit.

Experience

  • Founder & CEO at Proxa
    Nov 2025 - Present · 8 mos

    Proxa is the operating system behind a group of specialized marketing agencies. It is built to create predictable, system-driven growth for agency owners and operators building businesses with teams, payroll, and revenue targets. We design and run the systems that drive online visibility, demand generation, and client acquisition. This includes strategy, execution, reporting, and continuous optimization across multiple agencies. The focus is not on tactics. It is on structure. Clear positioning. Defined offers. Measurable performance. Consistent execution. Proxa centralizes operations, reporting, finance, and automation to improve performance, increase efficiency, and build long-term enterprise value.

  • Founder & CEO at Array Digital
    Feb 2017 - Present · 9 yrs 5 mos

    Law firm growth comes from structure, consistency, and accountability. Array builds marketing systems that increase case flow, improve intake performance, and drive predictable revenue. This connects your online visibility, reputation, and intake into one system that works together. See how your marketing system should be structured at arraydigital.com.

  • Founder & CEO at Rival Digital
    Sep 2020 - Present · 5 yrs 10 mos

    World-class website design + digital marketing for HVAC, plumbing, and electrical contractors looking to grow. rivaldigital.com