Sonoma, California, United States
I'm an agency-trained writer creating campaigns and content for traditional media and digital platforms. Like all my fellow Don Smiths, from plumbers and doormen to brain surgeons and marine biologists, I've never let an incredibly common name stop me from creating uncommonly great work. • Conceptual team player • Experienced website writer and content strategist • Extensive video/radio experience • Vetted new business skills • Mentor to emerging creatives • Avid student of human behavior
As part of the Digital Design team, I’m responsible for the verbal expression of the ServiceNow brand across our digital properties, including brand campaigns, customer events, and ServiceNow.com.
Part of the Brand Marketing team, I concept and write digital campaigns and event experiences showcasing the Agreement Cloud, eSignature, APIs/Integrations and more. A lot more.
Pitched in on writing for Juniper Networks, Gigamon, and Zimperium. Projects included video development, demand gen, social—plus concepts for new business.
Social and content creation for various Doremus clients
Responsible for online and lead generation creative development on a rapid stream of cloud, mobile, and enterprise B2B campaigns for client HP. Also social strategy and copy development for Microsoft Office 365 and messaging guidance for Microsoft Dynamics 365.
Main copywriter on Adobe, developing online lead generation campaigns for Adobe Acrobat.