Iago González García

Commercial Director, Decathlon Switzerland

Lausanne Metropolitan Area

About

Experience

  • DECATHLON SWITZERLAND (7 yrs 11 mos)
    • Commercial director
      Mar 2022 - Present · 4 yrs 5 mos

      . Responsible for development of the Swiss market . Responsible for implementing commercial strategies . construction of communication planning . construction of what and how to sell . creation of the Business plan and Master plan . team management to synchronize the different project teams: supply, digital, merchandising, communication, retail leaders. . participation in events to increase notoriety in the country. . commercial animation to the stores. . accompaniment to the stores for the selection of the offers. . Negotiation with local suppliers and international brands to cover the needs for the market. . Conception and development of products adapted to the Swiss market (example: electric bicycles)

    • Supply & offer leader, Decathlon Switzerland
      Sep 2018 - Mar 2022 · 3 yrs 7 mos

      . accompany the expansion of the country by guaranteeing stock management. . Opening 26 stores and the first warehouse in the country. . ensure the daily activity in our stores. . management of parameters to automate replenishment processes . customs process, homologation of the goods . Forecast of our stores and Warehouse to cover the daily activity. . management of stock for our communication and TV campaigns. . Deployment new replenishment system. . Training to the stores and newcomers . Leader of the prices strategy : analysis margin, survey of our competitors, strategic decisions according to the local market.

  • Supply chain and logistics manager Decathlon USA at Decathlon USA
    Jul 2017 - Oct 2018 · 1 yr 4 mos

    Creation and opening the supply and logistics in the country: . Hiring the supply and logistics team. . Write the strategy for the coming 5 years to be ready for our strong expansion. . Opening of our first warehouse in the US for offline and online services. . Building the pricing strategy for the country . Building the offer for the US market. . Creation of the the transport network in the US for e-commerce and daily shipment of goods to the stores: negotiation with providers, planning of transport, home delivery promise to cover delivery in the whole country.. . opening the e-commerce for the US. . Customs process to import the goods in the US: customs clearance, homologation. . Ensure the activity of the business with my team, Forecasting the yearly stock, planning the delivery of the containers, negotiation with our suppliers around the world.

  • Decathlon España (5 yrs 8 mos)
    • Country stock manager Decathlon Spain. Supply chain
      Aug 2015 - Jul 2017 · 2 yrs

      -participate in the creation of the offer for the Spanish market. -Guarantee the stock in more than 150 stores and the repartition in our 4 warehouse in the country. -Negotiation and purchases of goods specifics for the Spanish Market. -forecast of stock for commercial operations, TV ad and external communication. -supply project for Decathlon city concept: adaptation in the way of replenishment and offer for this business model in the center of the city. - Opening process of new stores. -development of new parameters for optimization of our daily replenishment to the stores.

    • Responsable de sección, explotation -Decathlon
      Jan 2014 - Aug 2015 · 1 yr 8 mos

    • Responsable en formación -Decathlon
      Dec 2013 - Jan 2014 · 2 mos