United States
Specialties: Growth Marketing through Acquisition & Retention, Online Marketing & E-commerce, Omni Channel Strategy, Multi-Channel Campaign Development & Execution (E-Mail, Social, Search, Affiliate, Display, Print), Marketing Communications, CRM Strategies, Product Development, Site Merchandising (Pricing & Promotions), Brand Management, Partnership Development, Budgets & Forecasting to EBITDA Level, Loyalty & Referral Program, DMDR, Communities & Membership, Contract Negotiations, Consumer Behavior
Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers’ ability to create value. Through peer collaboration, rigorous research, and practical education, MMA helps marketing leaders build new capabilities, solve real business challenges, and lead the marketing industry forward.
National Geographic Partners LLC is a joint venture between National Geographic Society and 21st Century Fox. In 2019, Nat Geo was acquired by The Walt Disney Company. Since 2018, my role with National Geographic has evolved to meet business needs. Additional titles include: - VP of Membership - VP of Brand and Product Marketing - VP of Product Development and Consumer Marketing - VP of Integrated Planning - Developmental role in the creation of Integrated Planning
Part of Groupon’s 2016 LivingSocial acquisition.