Seoul, South Korea
A gamer at heart, fascinated by what makes players stay, spend, and return. Helping publishers grow through marketing, measurement, and monetization.
- Lead the Gaming Team, defining account strategy and growth direction with a focus on expanding the PC/console business - Translate customer needs, market trends, and measurement insights into product and go-to-market priorities to support PC/console business growth - Own renewal and growth strategies across gaming accounts, driving customer retention, expansion, and team NRR performance - Build strategic partnerships with major ad platforms and ecosystem partners to strengthen measurement capabilities and create new business opportunities
- Partnered with enterprise PC and mobile game publishers to establish analytics foundations that supported LTV optimization, monetization strategy, and live-ops decision-making - Advised game publishers on measurement strategy, attribution frameworks, and KPI design to support growth and monetization objectives - Translated recurring enterprise gaming needs into measurement improvements, shaping product roadmap priorities
- Drove growth and monetization strategies for global casual game studios with tens of millions of downloads, supporting performance optimization across live game environments - Turned player behavior and experiment results into actionable monetization strategies that delivered continuous gains in revenue and player value - Built scalable growth frameworks that standardized experimentation and execution, partnering with Product and Data Science teams to improve performance and accelerate decision-making
- Managed $1.4M to $2.2M marketing budgets for MMORPG launches across Steam and mobile platforms - Increased D+1 retention by 7% through data-driven onboarding and tutorial optimization - Led live-ops and in-app event initiatives across SEA markets, improving user engagement and retention - Improved campaign ROAS by 10% through creative testing and performance marketing optimization - Optimized app store presence to increase install conversion rates across Western markets - Built and managed partnerships with leading gaming influencers, media outlets, and gaming communities across KR, US, JP, TW, LATAM, and SEA
- Built data-driven media mix and KPI frameworks using MMP (third-party attribution) insights - Planned advertising creatives and social media content to achieve campaign KPIs - Managed in-house media buying across Google Ads, Meta, Kakao Moment, and Naver GFA, while coordinating with agencies to execute marketing strategies - Distributed press releases and managed media relations for company updates and game launches - Planned and optimized landing pages to support user acquisition and campaign objectives