Seoul, South Korea
Hi, I'm Hyeontak Yoon. I led Product-Market Fit validation and global GTM for Core Plan, a new product from Airbridge, Korea's #1 mobile measurement partner (MMP), built around product-led growth. Drawing on my own experience running a global app, I'm focused on designing how Core Plan wins in the global market. I want to read how people move through both qualitative and quantitative data, and connect strategy with content to deliver a product's real value. I'd love to connect with partners to brainstorm MarTech trends and global expansion. 국내 1위 MMP 솔루션 ‘Airbridge’의 글로벌 신규 프로덕트, 'Core Plan'의 Product Market Fit 검증과 PLG(Product Led Growth)를 위한 글로벌 GTM 운영을 담당하고 있습니다. 직접 글로벌 앱을 운영해 본 경험을 기반으로, Airbridge의 신규 프로덕트 Core Plan이 글로벌 시장에서 성공할 구조의 설계에 몰입하고 있습니다. 정성, 정량적 데이터를 통해 사람의 흐름을 읽고, 전략과 콘텐츠를 유기적으로 연결하여 제품의 진정한 가치를 전달하고 싶습니다. 마테크(MarTech) 트렌드나 글로벌 확장 전략에 대해 머리를 맞댈 파트너분들과 연결되고 싶습니다!
Product-Led-Growth for Core Plan, a new product of Airbridge(Korea's No.1 MMP) · Bridging product, sales, and marketing, created and filled AB180's first ever Product Marketing Manager role · Combined Amplitude session analysis with customer interviews to surface user pain points and first value · Ran A/B tests on Core Plan's value proposition from those insights · Aligned USP around winning creatives and ran the ad campaigns, resulting in 30x+ signups than before · Built B2B influencer partnerships, promotion policy, and the promotion funnel dashboard
Product-Market Fit validation for Core Plan's global launch · Ran cold outreach to small app teams and customer interviews across the US and Korea, mapping their tools, team size, and alternatives · Combined competitive and alternative-solution analysis with interview insights to structure the global ICP and value proposition · Designed a workspace where Product, Sales, and Marketing act on the same insights in one place
Built and led a 3-person global squad for the Clody project after solo content hit its ceiling. - Onboarded 2 squad members and ported the full operating system - Defined Squad R&R, win criteria, weekly scrum, a 6-section weekly report, and user attribution as the single measurement standard - Expanded content from a single UGC line into a diversified format portfolio (Quotes, UGC, app-feature) - Ran a 3-campaign ad A/B and and discovered a drift found the most efficient setup (₩2,400 CPI, 59% on-target reach) - Lifted weekly inflow from a 10.7 solo baseline to a 13–20 range; handed the squad and a full year's archive off to my successor
Global Marketer at the Clody Project - Shipped the English version of the Clody App - Ran a 0-to-1 to fix pre-registration drop-off and built with the product team a trial MVP resulting in a honorable mention at the Hyundai Chung Ju-yung Startup Competition - Built the content engine (UGC, Reddit SEO, 1:1 outreach); discovered which content drives brand search over direct installs
34th External Corporations Manager of GML (Global Marketing Leaders), Chung-Ang University Student society running industry-academia projects with major Korean brands. - Rebuilt corporate outreach around LinkedIn over cold email, reaching in-house marketers directly → increased partnership meetings from 0 to 6 - Ran industry-academia marketing projects with KFC Korea, GC Biopharma, and GS Caltex (2nd, 3rd, 3rd place)
Editor of CAU Advertising & Public Relations Magazine
KAOC(Korean Air Operation Center), OSAN Air Base -Air Surveillance -VFR(Visual Flight Rules) Identification Technician -IFR(Instrument Flight Rules) Identification Technician -Ground Observation Control Center (GOCC) Technician