San Francisco Bay Area
Experienced in fast-paced startup environments and performing multiple responsibilities across departments, managing the creation and operations behind innovative marketing strategies and multi-channel campaigns. Adept in SaaS, B2B, communication tech, startups, and technology. I believe that transparency and empathy lie at the heart of effective customer communication and strive to create work rooted in authenticity. As someone inspired by intersectionality, I believe in approaching projects with humanity to develop creative solutions and marketing strategies rooted in data analysis and understanding people to facilitate dynamic growth in an organization.
- Designed and implemented social media strategy and long-tail campaigns by developing a content strategy and post scheduling, raising average monthly posts from 0-3 to 36+ and engagement by 1250%. - Developed & managed MQLs in HubSpot via multi-channel engagement plans involving a multi-faceted marketing content syndication strategy resulting in growing the lead catalog from 200 to 14000+ for dynamic MQL and SQL growth. - Developed user journey workflows, customer personas, customer engagement templates that resulted in a product SKU for onboarding. - Proficient in HubSpot marketing automation. HubSpot certified in social media and inbound marketing.
- Developed social strategy and prepared content from concept to copy for social media using management tools - Implemented content syndication for inbound marketing - Built out advertising campaigns on social media for Twitter, LinkedIn, and Facebook - Researched industry, consumer, and product data to produce advertisements for social media campaigns and analyzed resulting data via ad managers.
- Coordinated and represented TABLE at events while managing the company event calendar. - Developed marketing strategies for events as well as email and social media campaigns. - Developed sales initiatives by qualifying and converting leads into clients - Prepared pitches for multiple industries including health, banking, retail, insurance, and hospitality
- Managed a 5 person sales team from new hire training to developing and executing sales strategies for new items. - Managed social media presence by conceptualizing content, social strategy, and post scheduling. - Developed new concepts to generate sales through sales strategy, social media, email, and promotional events - Conceptualized and successfully led a project to raise Yelp score from 2.5 to 4.0. - Consistently had the highest average sales and maintained sales quotas as the sales lead. - Led the sales team to break records during events, local festivals, promotions, and holidays.
- Trained new hires to meet business standards in operations. - Developed strong multi-tasking, customer service, and interpersonal skills in a fast paced environment. - Maintained service standards by organizing inventory, cleaning, and processing transactions.