Singapore
With over 20 years of experience in the partner/channel business and marketing industry, I am a passionate business leader with a focus on demand generation and partner marketing. My primary focus is on developing and implementing business and marketing strategies that center on building robust partnerships, driving revenue growth, and generating demand. I am committed to contributing to the overall growth and success of the organization as a whole by inspiring and motivating team to achieve our best performance, collaborating cross-functionally, and fostering a culture of innovation and excellence.
- Strong focus on partner marketing building the Marketing Framework across Partner Engagement and Demand Generation for over 400 APJ Managed Partners including Resellers, Distributors, Tech partners, and Global/Regional SIs. - Developed creative & scalable demand generation programs that have shown highly successful ROI and recognized as global best practices. - By empowering our partners to drive digital marketing, I have enabled them to differentiate themselves in the market and further enhance their ability to generate leads and increase sales. - Established a world-class Partner Engagement & Event Strategy and developed Tableau Marketing Playbooks that serve as a comprehensive resource for APJ partners to leverage all available marketing tactics provided by Tableau. - As a member of Tableau APJ Marketing leadership team, I prioritize building strong partnerships and collaborating with global, regional, and in-country marketers to develop and execute various marketing programs across Digital (email/social media, webinars), ABMs, CXO programs, Product & Contents marketing to amplify through APJ Partners. - Drive strategic & close alignments with Sales & Partner business leaders and Country Managers to achieve greater success for the organization.
- Developed co-marketing initiatives with solution providers, distributors, and strategic alliance partners. - Defined APJ guidance and budget to drive APJ marketing programs and campaign packages. - Drove GTM strategy by aligning with Commercial/Partner Sales group for 450+ APJ Managed Partners. - Developed GTM framework for APJ 42 Distributors with 4,000+ Disti-managed partners. - Created and implemented high-impact programs like the VMware Partner Concierge Program that drove 20X ROI. - Managed $2M+ in partner marketing development fund budgets with strategic regional allocation rule. - Built strategic partner enablement programs like VMware Partner Summit, VMware EMPOWER, Partner Leadership Forum, Partner Advisory Council. - Designed and drove APJ Annual Partner Marketing Forum to implement APJ 5 regions. - Launched VMware Partner Edge (Menu-base plays) for Partners in 2018. - Awarded 2016 APJ Marketing EPIC Award.