United Kingdom
ᴛʟᴅʀ • Conversion rate booster. Design system fanatic. Accessibility advocate. Serially featured on Google Play and iOS App Store. ɪɴ ғᴜʟʟ • My journey isn't one dating back to some early point in childhood. If only I knew at that age that felt tips, sticky notes, and whiteboards could form the basis of a job — let alone one so fulfilling and meaningful. Instead, it hinges on a few moments of revelation at the meeting of two unusual bedfellows: geography and design. As my fellow geographers will know, our subject closes no doors. It is open, expansive, and accommodating. It morphs to you, not you to it. Through its spatial lens, I observed design in action — its power, its consequences, its good, its bad. To give but one example, my thesis set in areas as culturally diverse as they were financially deprived gave a first-hand account of how individuals often remained adrift of community life not as a result of self-imposition, but sub-optimal design. A troubling yet deeply motivating conclusion. By graduation, my path had been mapped. It was to deviate from observing design to enacting it. That began with talented developer friends generously partnering with me on a series of indie apps. An immense learning curve ensued, immersing me in a world of design thinking, customer development, patterns and paradigms, monetisation and more. After working on several product pivots for an early-stage startup aimed at capturing the TV recap audience, I joined an established tech company with an inspiring ethos, mature product, and millions of users. Within an embedded team, we transformed its apps — transitioning from skeuomorphism on iOS and to Material Design on Android; adopting design systems; establishing a data-informed culture; improving and deepening collaboration etc. That list could go on and on. So, too, could the list of our successes. If you’re searching for a mentor or collaborator, or wanting to chat about other opportunities, message me.