United States
Transforming Organizations Through Strategic Talent Development & Brand Innovation The TL;DR: I followed the “this could be something” feeling—and it was, building and scaling two departments while shaping the people story and leading change (and the people dynamics along with it) through a ~$1B acquisition by Stripe. — Organizational development executive with 20+ years of proven success driving culture transformation, strategic workforce planning and brand positioning for Fortune 500, 100 and high-growth companies. I specialize in aligning talent strategy with business objectives to deliver measurable results, from 910% performance improvements to multi-million-dollar revenue generation. My expertise spans: → Organizational Development & Change Management during M&A, scaling, and restructuring → Building, leading and developing teams—from first hire to internal promotion. → Employer Brand Strategy & Value Proposition Development → Digital Transformation & Workforce Planning for distributed teams → Executive Leadership & Cross-Functional Team Development → Data-Driven Talent Acquisition & Retention Strategies Recent achievements include: • Founded consultancy reaching six-figure ARR within 6 months serving startups to Fortune 100 clients • Generated 910% performance improvements through strategic multi-channel brand campaigns • Expanded talent pipelines by 63% while maintaining 85-90 employee NPS scores • Led recruitment strategies achieving 192% cost-per-acquisition improvements across 50+ markets Currently pursuing my Doctorate in Organizational Leadership & Learning at Vanderbilt University while teaching the next generation of business leaders at the University of Arkansas. I bring academic rigor combined with real-world application to solve complex organizational challenges. Whether you're navigating organizational transformation, scaling your talent strategy, or looking to strengthen your employer brand, I'd welcome the opportunity to discuss how we can drive meaningful change together. Let's connect and explore how strategic talent development can accelerate your business objectives.
While working as founder and principal strategist, I collaborate directly with executives on culture frameworks, workforce messaging, and brand storytelling during complex organizational transformations. My practice specializes in integrated brand identity development, employer value propositions, and strategic communications for multicultural, distributed teams navigating mergers, acquisitions, and scaling operations. Key Achievements: • Established and grew specialized consultancy to six-figure annual recurring revenue within the first six months of operations. • Delivered exceptional brand content performance exceeding industry visibility standards by 910% through strategic multi-channel campaign implementation. • Achieved 23% direct conversion attribution within 30 days for major automotive manufacturer's greenfield recruitment marketing strategy. • Created proprietary employer value proposition frameworks successfully serving diverse client portfolio from startups to Fortune 500 and 100 enterprises.
In this role, I focus on preparing future HR professionals with strategic communication skills essential for executive-level influence and organizational transformation. My curriculum emphasizes evidence-based reporting, digital collaboration frameworks, and AI-integrated writing methodologies that prepare students for modern distributed workforce environments. Key Achievements: • Transformed traditional course structure to position communication as the foundational "operating system" for successful digital transformation initiatives. • Strengthened student capabilities in executive-level cultural influence through specialized writing instruction targeting high-stakes business scenarios. • Successfully integrated cutting-edge technology platforms and virtual collaboration methodologies into established academic frameworks. • Enhanced student readiness for remote work environments through comprehensive digital communication competency development.
I deliver comprehensive retail strategy education focusing on leadership dynamics and organizational culture alignment for consumer brand scaling. My instruction covers brand-building challenges, go-to-market frameworks, and cross-functional collaboration while conducting research on humanizing artificial intelligence in workplace settings. Key Achievements: • Redesigned theoretical curriculum into hands-on experiential learning environments featuring real-world business simulations and practical decision-making scenarios. • Enhanced student engagement levels and knowledge retention through innovative case-based instructional methods with measurable skill improvement outcomes. • Earned outstanding student evaluations reflecting significantly increased confidence in applying theoretical business concepts to professional practice. • Advanced academic research initiatives exploring technology implementation strategies for improved organizational development and workplace equity.
In this contract leadership role, I developed comprehensive employer branding and recruitment marketing strategies targeting licensed healthcare professionals across 50+ national markets. My focus included creating regulatory-compliant storytelling campaigns that balanced healthcare industry standards with compelling talent attraction messaging while ensuring organizational brand consistency. Key Achievements: • Enhanced cost per acquisition performance by 192% through strategic recruitment channel optimization and comprehensive performance tracking implementation. • Maintained organizational employer brand consistency while successfully supporting accelerated hiring timelines across national operations. • Developed scalable recruitment framework enabling effective local market customization within standardized corporate brand guidelines. • Implemented specialized healthcare professional attraction strategies ensuring full regulatory compliance while maintaining competitive market advantage.
During my tenure as director, I led global omnichannel marketing campaigns and brand activations with a $4 million budget, creating breakthrough experiential strategies for enhanced community engagement. My responsibilities included building and managing the experiential marketing team while establishing performance measurement frameworks connecting creative initiatives to measurable business outcomes. Key Achievements: • Generated 40+ client logos and $1.2 million in directly attributed revenue through comprehensive global brand activation campaign execution. • Launched the analytics engineering industry's first international conference spanning three continents, establishing organizational thought leadership in technical communities. • Earned Net Promoter Score of 72 for flagship conference while securing national media recognition and multiple industry accolades. • Enhanced partner pipeline development and ecosystem storytelling through innovative brand experiences across diverse event formats and platforms.