Singapore
APJ marketing leader with 20+ years of experience building and scaling enterprise platform and SaaS businesses across cloud, data, and cybersecurity markets. Proven track record of supporting regional growth from early scale to mature operations by building marketing organizations that drive pipeline generation, progression, and coverage aligned with business growth. Deep expertise in pipeline management, working closely with sales and partner teams to drive generation, progression, and out-quarter coverage in complex enterprise environments. Currently focused on applying AI to improve marketing execution and customer engagement, including early adoption of AI agents and redesigning workflows from human-led to more scalable, automated models. Experienced in technical, platform-driven markets, translating complex technologies into scalable awareness and demand generation programs across enterprise buyers, partners, and influencers. Strong foundation in enterprise sales and channel ecosystems, enabling marketing strategies that are tightly aligned with business outcomes.
APJ Head of Marketing responsible for building a region-wide marketing engine as a key driver of pipeline generation, while working closely with GTM leadership to support pipeline management and coverage. • Drive pipeline generation and progression in partnership with sales and partner teams • Support out-quarter pipeline coverage through targeted, account-centric marketing and SDR motions • Lead integrated campaigns and programs to drive thought leadership and lead generation • Built and scaled the APJ marketing organization aligned to business growth • Lead regional marketing across integrated campaigns, digital, ABM, product marketing, partner marketing, communications, and SDR • Lead early adoption of AI agents in marketing redesigning marketing workflows from human-led to agent-enabled execution
Led APJ marketing for a cloud-based, subscription platform, focused on supporting ARR growth through demand generation and account-based marketing. • Transformed APJ marketing into a digital-first demand generation function • Built always-on demand generation and ABM frameworks • Supported regional growth through land-and-expand strategy
Led APJ marketing across awareness and demand generation, supporting regional growth across enterprise and mid-market segments. • Built integrated demand generation across inbound, outbound, and partner channels • Designed and scaled enterprise ABM programs • Led large-scale regional events and technical community engagement programs • Worked closely with regional and global teams to align marketing with GTM priorities
Led integrated marketing across APJ, covering demand generation, brand, digital, and partner marketing. • Built centralized demand generation and marketing operations capabilities • Established marketing automation and partner demand center models • Led integrated campaigns across enterprise and commercial segments • Supported alignment between marketing, sales, and partner ecosystems