Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
I've built a strong foundation in global marketing and business strategy, with a Master's in Marketing from the University of Malaya and a Bachelor's in Business English. My internships have given me hands-on experience in digital marketing, e-commerce, and brand management. At Joyy Group, I managed a logistics platform, handled over 100 merchant queries, and worked with engineers to improve features, helping increase user satisfaction. At Shenzhen Moon Flower, I managed product listings on Amazon, optimized ads, and tracked trends to boost sales for the "Brightown" brand. My time at Saatchi & Saatchi taught me how to create and execute branding projects for major clients like Mars and P&G, which strengthened my skills in delivering creative solutions.
• Responsible for the daily operation of the fourth-party logistics platform, responded to more than 100 feedbacks from merchants in Southeast Asia, Hong Kong, and Taiwan, diagnosed problems and optimized system solutions, optimized the merchant experience on the platform, and improved merchant satisfaction. • Edited user manuals and produced introductory videos to explain carrier shipping rules (Australia Post and Royal Mail) and platform operation steps to help merchants understand the shipping process. • Organized newly registered merchants to participate in novice activities, sent in-site and email marketing, and encouraged new merchants to ship and top up through the platform, increasing the conversion rate to 4.9%. • Operated with the software engineering Department to test the launch of new channels, new functions, and new gameplay, which included correcting the carrier (Evri) quotation, correcting the translation copy of marketing activities, and testing the carrier (JNE) delivery process.
• Maintained daily operation of the “Brightown” brand store on Amazon, responsible for the listing of seasonal lighting and heaters, writing product copy, following up the design of product images and videos, highlighting product selling points and brand elements consistently, and tracking inventory; operated with design, product development, logistics, and customer service departments. • Monitored advertising data, optimized keywords, creatives, and bids, and conducted A/B testing; scheduled lightning deals on Amazon and promoted on FB, Woot, and YouTube. • Gained insights into consumer pain points and needs, tracked competitors’ market operations, and analyzed industry trends; monitored key performance indicators, including impression, click-through rate, conversion rate, etc.
• Understood the branding strategies, audience characteristics, and current challenges of clients (Mars and P&G), grasped client needs, provided creative proposals to clients, and followed up on creative projects, including Dove Thanksgiving in-store material design, Dove Spring Festival hanging strip design, P&G Microban package update and video production, and P&G x RT-Mart 24th anniversary celebration; participated in P&G New Year creative pitch • Translated the brand manual of Pt Jewelry; collected industry information for discount supermarket "Chaohuimai" and compiled it into reports, providing strategic support.
• Analyzed the branding strategies of consulting companies in the industry, identified the shortcomings in the promotion of the company's official website and public account, and proposed optimization plans (to optimize website navigation, perform visual upgrades, and output differentiated content ); • Assisted in party-building consulting projects and recorded interviews with Jiangmen Rural Commercial Bank experts. • Planned for the company's annual meeting, followed up on the design and purchase of materials for posters, invitations, stage, etc.;