Amsterdam, North Holland, Netherlands
I am an energetic, optimistic and results-driven leader with extensive experience in Marketing, Commercial Strategy, Digital Commerce and P&L Management. With a strong foundation in consulting, commercial management, marketing, e-commerce, and subscription-based business models, I bring analytical sharpness, pragmatic execution and the ability to mobilize people behind a clear plan. My leadership style combines energy with empathy. I lead by example, connect people across silos and create an environment for high-performing teams to succeed.
Heading the E-Commerce team within Odido NL (15 fte). Responsible for all E-Commerce activities for the mobile and fixed market, with 3 brands (Odido, Ben and Simpel) in the Consumer and Small Enterprise segment.
Leading the Mobile Marketing team (12 fte). Marketing and P&L responsible for our three brands: Odido (before Sep '23 T-Mobile and Tele2), Ben & Simpel.
Leading the Commercial Marketing team (12 fte). For two product lines (Mobile & Fixed) and three brands (T-Mobile, Tele2 & Ben) responsible for: - Sales and distribution planning, market invest budget, promotional pricing, commercial planning and sales performance management - Media strategy, media planning and buying, both off-line & online, brand & performance
Manager within the Finance Performance Improvement practice of EY Advisory in the Netherlands with management consulting experience in various industries, but with a clear focus on the consumer product sector. I supported clients with projects in the field of Finance Transformation and Operating Model Effectiveness; a value proposition which includes organization design, performance management, end-to-end process design and Tax advisory.
International assignment at EY Johannesburg, South-Africa
Writing Master Thesis at Rabobank Rotterdam
Docent Wiskunde, Economie, Aardrijkskunde en Management & Organisatie op het Luzac College Rotterdam