Mexico City, Mexico
Hi! My name is Hussein, and I’m a User Growth and Digital Marketing expert with a proven track record of driving sustainable business growth in fast-paced tech environments. 🛠 I specialize in strategizing and executing online-offline go-to-market strategies that convert users into active, engaged participants. My approach is data-driven, results-oriented, and deeply focused on optimizing the user journey. 🇲🇽 🇨🇳 🇺🇲 My career spans across leading tech companies, where I’ve successfully solved complex problems, driven change, and achieved significant growth. My experience includes managing large-scale ad campaigns (Google Ads, Meta Ads, TikTok), leading user retention initiatives, and fostering strong brand identities within the tech and creator economies. I’m passionate about collaborating with cross-functional teams to deliver high-impact strategies and am eager to bring my expertise in user growth and digital marketing to new challenges.
- Led growth strategy for TikTok LIVE Music creators across Latin America. - Scaled the Music Vertical through creator incubation, education programs, and monetization frameworks. - Designed and launched regional campaigns including Jueves de Flow and LIVE Stage, generating over $20M incremental revenue. - Built Music Growth Lab, a scalable education framework adopted by agencies and creators to improve community growth, retention, and monetization. - Developed creator showcase playbooks that increased revenue by up to 189% - Partnered cross-functionally with Product, Agency, Operations, and Regional teams to drive feature adoption and ecosystem growth across LATAM.
• Drove a 20% increase in client engagement by developing and executing a targeted luxury market strategy that included personalized marketing campaigns, exclusive events, and curated content tailored to high-net-worth individuals. • Boosted lead generation by 30% through optimized digital channel strategies. • Developed and implemented content strategies for LinkedIn profiles, resulting in a 20% increase in reach, 15% growth in community engagement, and successful acquisition of leads for the profiles (MoM).
• Successfully launched Vest in Mexico, USA, and Brazil. Acquiring more than 50K active users within the first 6 months. • Optimized the funnel by creating and implementing a growth plan aligned with overall business objectives, achieving a 30% increase in acquisition, 15% improvement in activation, and a 90% boost in retention metrics. • Led a high-impact team of 9 people to strategically design and execute growth initiatives across digital channels, driving measurable success and scaling operations effectively. • Conducting A/B testing experiments to enhance engagement, optimize conversion rates, and drive significant growth in overall performance metrics. SUCCESS CAMPAIGN: Influencer Campaign with ADULTING • +1K referrals • 60% Conversion Rate • CAC 84% below
• Successfully launched DiDi Food in Colombia, Costa Rica, and Dominican Republic contributing to a 20% market penetration in the first year. • Developed and implemented targeted social media and influencer marketing strategies that boosted brand awareness and engagement across key platforms. • Brand development: building the brand’s system in the long term; vision, voice, visual identity, and innovation. • Led performance marketing initiatives by consistently monitoring campaign effectiveness across digital channels like Google Ads, Facebook, and TikTok. Took proactive corrective actions to optimize results, driving continuous improvement and maximizing ROI.
• Led a team of 4 in executing 360º marketing campaigns, achieving a 50% increase in campaign engagement and 80% growth in conversion rates. • Analyzed key performance drivers, improving campaign effectiveness by 30% through targeted communication strategies. • Leveraged consumer segmentation and behavior analysis to enhance lifecycle marketing, resulting in an 85% improvement in customer retention. • Developed and managed creative content across channels, including Paid Media, Social Media, Email, Offline, and In-App, driving a 60% increase in cross-channel engagement.
• Develop and execute comprehensive marketing plans, defining clear objectives, performing in-depth analytics, and managing efficient budget planning. • Oversee the execution and measurement of marketing initiatives across both offline and online channels, including the collection, analysis, and presentation of conversion rate data. • Create and implement a robust branding strategy, encompassing brand positioning, values, image, and identity. • Negotiate advertising contracts with media partners to maximize product promotion effectiveness and return on investment. • Lead the Marketing team by setting and communicating daily, weekly, and monthly goals. Propose actionable strategies to achieve these goals and monitor individual team member performance to ensure alignment and success.