Muscat, Masqaţ, Oman
Marketing & E commerce Manager at Al Meera Hypermarkets Oman. Google Ads l Product Marketing | Platform Management | BSc (Hons) Economics,LUMS
Strategized and executed comprehensive marketing and e-commerce initiatives, achieving 100% growth in e-commerce orders and significantly boosting social media engagement and campaign efficiency across channels. - Launched Al Meera Rewards, a unique punch card based loyalty system ensuring 70K+ signups in the first few months - Launched Al Meera Privilege Club, a membership that allows customers to get benefits and discount at Al Meera -Developed and implemented end-to-end marketing strategies, including in-store and digital campaigns, driving a 127% growth in Facebook ad reach and a 348% boost in Impression, ensuring 20m+ Impressions. - Increased Day-on-Day (DoD) e-commerce orders by 140% through targeted campaigns and tailored strategies. - Managed customer communication calendars, crafting engaging, timely, and audience-resonant content to enhance retention and revenue. - Ensured the Designing and launching weekly/fortnightly flyers across social media platforms a day before promotions. - Ensured timely delivery of SMS, WhatsApp, and social media posts through third-party coordination. Launched successful seasonal campaigns, including Ramadan and anniversary events, both online and offline. - Reviewed and implement all communications for accuracy in pricing, descriptions, and messaging across platforms. Collaborated with the commercial team and agencies to meet campaign deadlines and deliverables.
Tools: Hubspot | Google Ads Strategizing customer data to tailor email marketing campaigns and persona development, aiming to meet the unique needs of the customer base. Implementing retention strategies, executing personalized email marketing, and cultivating brand advocates to drive customer acquisition and loyalty, while also collaborating with cross-functional teams for a seamless customer experience. • Strategized and Implemented strategies for customer retention to increase revenue from existing customers and reduce churn, focusing on maintaining and strengthening our relationships with existing customers to foster long-term loyalty. • Designed incentives and recognition programs for loyal customers, showing appreciation for their continued support and encouraging them to remain loyal to our brand. • Managed customer communications calendar and craft engaging content, ensuring that our messaging is consistent, timely, and resonates with our audience to drive retention and revenue growth.
Tools: Moengage | Google Ads | Meta Ads Spearheaded the marketing strategy for all product offerings and features, increasing 20% App traffic and generating Inorganic Web traffic, increasing In-app banner clicks by 25% and App downloads by 20% while maintaining an overall conversion rate of 40% Strategized and executed product marketing campaigns for all product offerings and features, ensuring 70% adoption for product rollouts and revamped the product marketing processes by creating playbooks, managing product marketing sprints, and establishing an efficient operating rhythm with product management, product ops, and design • Collaborated with the Product Management Team in launching over 40+ new features and flows on internal and external apps and portals. Increased the product adoption rate from 40% to 65% in the first 4 weeks through content, social media, and In-App Marketing. • Devised and implemented seamless Go-to-Market Strategies for each product rollout (internal portals and external apps) in collaboration with the product managers adding specific touchpoints into the Product Development lifecycle (PDLC). • Optimized Google and Meta Ads campaigns, maintaining CPC under 0.05$ and maintaining an average CTR of 3% • Initiated and managed Customer Relationship Management (CRM) department and App Loyalty programs using Moengage Mapped customer lifecycle journeys on the app and employed personalized push notifications to enhance engagement across various customer touchpoints • Integrated of marketing analytics with internal product tools, facilitating the creation of insightful dashboards for cross-functional teams and general management, enabling data-driven decision-making. • Led content creation for in-app activations, social media posts (Meta and YouTube), app store, and external customer communication channels.
Leading the Channels and Platform function Nationally. Collaborating with the growth team and managing the CRM activities, tracking channels performance Leading channel creative opportunities for a key market or key partner by working collaboratively across accounts and channels (User & Seller) Working on monetizable platform assets (Banners, Push notifications and other real estate) increasing partners generated revenue Working on Seller and Buyer engagement plans.
Leading the seller experience function by tracking, analyzing, and reporting seller escalation trends; identifying areas of possible process/program/product improvement and supporting the business teams to address sellers’ account health.
Lead the communications and social media strategies of the Co-Curricular Activities Office and the Campus Climate Unit. Initiated new programs and lead a team of 11 interns working in operations, logistics, communication, and social media.