Riyadh, Saudi Arabia
I am a technology entrepreneur, business builder, and executive leader with 25+ years of experience building and leading businesses across Africa and the Middle East. My journey began with the co-founding and development of Albirony in Sudan, where I serve as Founder and Chairman of the Board. Despite the challenging environment in Sudan, the business has continued its journey while expanding its regional presence. As part of that regional expansion, I have been involved in establishing and developing operations in Rwanda and Saudi Arabia. Today, I serve as Chief Executive Officer of Bironex Holding in Saudi Arabia, leading the company’s growth across enterprise technology, digital transformation, AI, ERP, cybersecurity, infrastructure, and managed services. My experience combines business leadership with a strong foundation in technology, accounting and finance, business development, and organizational transformation. This allows me to approach technology not simply as an IT function, but as a business enabler connected to strategy, operational efficiency, financial performance, and sustainable growth. My areas of focus include: • Executive & Business Leadership • Technology Business & Regional Expansion • Artificial Intelligence & Intelligent Business Solutions • ERP & Digital Transformation • Business Intelligence & Data-Driven Decision Making • Enterprise Technology & Cloud Solutions • Business Development & Strategic Partnerships • Financial Management & Accounting • Professional Training & Capacity Building Beyond running businesses, I am passionate about developing people, advancing the accounting and technology professions, and helping organizations turn technology investments into measurable business value. I am particularly interested in strategic partnerships, technology alliances, regional expansion, investment opportunities, and collaboration with business leaders and organizations seeking to build smarter and more sustainable enterprises across Saudi Arabia, the Middle East, and Africa.