Riyadh, Saudi Arabia
A pharma and health professional with 15+ years of experience in diverse roles including; International Markets, Sales Effectiveness, Out Licensing/Key Account, New Product Launches, Portfolio/Franchise Management and Business Development across the Middle East and North Africa region – MENA (Syria, Lebanon, Libya, Turkey & Saudi Arabia). An achiever who is result oriented and a creative team player with transverse communication skills & high adaptability with academic research background (Ph.D, Pharm.D.) make me well equipped to expand your current outreach and core goals.
• Strategic Planning: Develop and execute an integrated sales and marketing strategy aligned with the company's business objectives. • Market Research: Conduct market research to understand customer needs, industry trends, and competitor activities, providing valuable insights to both sales and marketing teams. • Lead Generation: Collaborate with the marketing team to create lead generation strategies and campaigns, ensuring a consistent flow of qualified leads for the sales team. • Marketing Campaigns: Work with the marketing team to plan and execute marketing campaigns that align with the sales strategy and target key customer segments. • Customer Segmentation: Identify and segment target customers based on their needs, behaviors, and preferences, allowing for more effective and personalized marketing and sales approaches. • Sales Forecasting: Collaborate with sales teams to develop sales forecasts and track progress towards sales targets. • Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of sales and marketing efforts, such as conversion rates, customer acquisition cost, and ROI. • Customer Relationship Management (CRM): Utilize CRM systems to manage and track customer interactions, leads, and sales activities. • Budget Management: Manage budgets for sales and marketing activities, ensuring cost-effective utilization of resources. • Ethical Considerations: Ensure that all sales and marketing practices adhere to ethical and legal standards.
• Market Research and Analysis: Conduct comprehensive research to identify opportunities and assess market conditions, size, growth, competition, and regulatory requirements. • Product Localization: Adapt products to meet the specific needs and preferences of each international market, involve product modifications, packaging, and pricing adjustments. • Performance Evaluation: Monitor key performance indicators (KPIs) to measure the success and performance of international market activities and adapt strategies accordingly. • Market Expansion: Continuously explore new market opportunities and assess the potential for expanding the company's presence in existing markets or entering new ones. • Stakeholder Relations: Maintain positive relationships with government agencies, industry associations and other relevant stakeholders in international markets.
• Product Knowledge: Develop a deep and comprehensive understanding of the product, including its features, benefits, and technical specifications. Stay updated on any changes to the product. • Improved sales of my products and met constant deadlines that my work responsibilities require. • Executed new several product launch programs and Preparation of the marketing action plan. • Arrangement events (symposium, meetings,campaigns and training sessions). • Explored and identified opportunities which contributes solid raised finance. • Participated meetings to review sales achievements,challenges and competitors activities. • Developed a wider business perspective by learning the fundamentals of running International Operations (Commercial, Medical, Finance, R&D, HR, Communications, Regulatory Affairs). • produced presentations of product and Disease Background Training for Newly joined colleagues. • Keeping up-to-date by made unique business relationships and Developed promotional materials • Informed myself of the sales situation in different areas for carrying out my responsibilities perfectly.
- Drive and monitor in all aspects of Marketing strategies. - Manage Marketing budgets and control expenses. - Planning to achieve Target (Monthly, quarterly, Yearly). - Trains and coaches new medical Representatives, - Improve sales and customer services with constant innovative ideas. - Voted Explorer and identify consulting opportunities raising finance. - Customer Service: Provide excellent customer service by addressing inquiries, concerns promptly.
Worked as a clinical pharmacist lecturer in the Faculty of Dentistry – Aleppo University, Teaching the theoretical and practical parts of the Pharmacology, Physiology, Biology and Biochemistry Sciences.Coordinator and observer of the laboratory clinical trials, Interacted well with the students and researcher to ensured they understood the principles of the experiments, as well as the significance of any results generated.