Watkinsville, Georgia, United States
I serve as CEO of Rehabmart, Executive Chairman of Xfactr.ai, and Co-Founder of Oconee Prime Properties. My focus is on driving growth through new market opportunities, advancing technology-enabled efficiencies, and building strategic business alignments that scale Rehabmart’s platform. I also have the privilege of giving back through occasional work as a Pediatric Occupational Therapist, supporting children and families navigating Cerebral Palsy and brain injury. Outside of work, I’m married to Megan, a Pediatric Physical Therapist, and together we’re raising our five children: Sophia, Olivia, Ava, Warren, and Mia.
Serving as Executive Chairman and Co-Founder of Xfactr.ai, providing strategic oversight and governance as the company scales its AI-driven software platform and digital transformation capabilities globally. Leading North American market expansion through enterprise partnerships, customer acquisition, and high-impact strategic alliances. Working closely with executive leadership to align product development, operations, and go-to-market execution, ensuring scalable growth and sustained competitive advantage. Focused on positioning Xfactr.ai as a leading provider of AI-enabled, fractional software services that drive operational efficiency, accelerate innovation, and deliver measurable business outcomes for enterprise clients.
Rehabmart was founded in 1998 by Occupational Therapists Hulet Smith, OTR/L, MBA and Mike Price, OTR, with a mission to improve outcomes for patients, caregivers, and healthcare organizations through access to high-quality rehabilitation and medical solutions. Today, Rehabmart has evolved into one of the largest eCommerce distributors of rehabilitation technology and medical equipment in the United States, partnering with 500+ manufacturers and serving a diverse customer base that includes hospitals, health systems, government agencies (including VA and GSA buyers), schools, and direct-to-consumer markets. The company has been recognized as an INC 5000 growth company and holds active GSA Schedule contracts across multiple product categories. Rehabmart differentiates itself through a content-driven, solution-oriented model, combining clinical expertise with proprietary educational resources to guide informed purchasing decisions. This approach positions the company not just as a distributor, but as a trusted advisor and problem-solving platform within the healthcare ecosystem. Operationally, Rehabmart is investing heavily in AI-enabled infrastructure and digital transformation, leveraging strategic partnerships (including Xfactr.ai) to build scalable, intelligent back-office systems, enhance customer experience, and drive data-informed growth across sales, marketing, and supply chain operations. At its core, the company remains grounded in the founders’ clinical and personal experiences. As healthcare professionals and fathers of children with special needs, Hulet and Mike bring a uniquely empathetic and practical lens to the business—ensuring that Rehabmart continues to deliver meaningful, real-world solutions that improve quality of life for the individuals and families it serves.
Oconee Prime Properties was founded in 2016 by Gene Volfson and Hulet Smith. We are a real estate investment and development firm focused on multifamily, student housing, and select commercial/retail assets across the Southeastern United States. The firm is built around a disciplined investment thesis: identify high-growth markets, acquire or develop well-located assets, and drive value through strategic execution and operational excellence. We structure opportunities through a combination of proprietary capital and syndicated investment vehicles, allowing a curated network of investors—friends, colleagues, and partners—to participate alongside us in institutional-quality real estate projects. Our investment approach emphasizes: Strong market fundamentals and demographic tailwinds Risk-adjusted return optimization Capital preservation with upside participation Transparent investor alignment and reporting From ground-up development to value-add acquisitions, we focus on creating durable cash-flowing assets and long-term equity appreciation. We are building scalable investment platforms and lasting partnerships.