Subang Jaya, Selangor, Malaysia
Ng Hui Ying is a digital marketing strategist with over 4 years of hands-on experience in performance marketing, lead generation, and social media strategy. She holds a Bachelor’s Degree in Advertising and Digital Marketing Communications, where she built a strong foundation in consumer behaviour, branding, and digital campaign strategy. Over the years, Hui Ying has developed practical expertise in running high-performing campaigns across Facebook and Instagram, helping businesses turn online traffic into real customer enquiries. She has worked with companies across various industries including solar energy, renovation, automotive, beauty, and professional services. She has managed 7-figure cumulative ad spend and helped clients achieve measurable results such as: - Generating 200+ high-intent leads with RM1,000 ad spend - Reducing cost per lead to as low as RM5 - Increasing client revenue by up to 3X through improved funnel and pricing strategies Hui Ying is passionate about helping businesses grow through practical, results-driven marketing, and believes that effective marketing is not just about visibility but about turning attention into actual business outcomes.
🔴Serve more than 10 SME company 🔴Providing overall strategies to growth their online business 🔴 Improving overall ROAS Providing services including: 📍Content planning 📍Copywriting 📍Ads strategies 📍Product USP and overall marketing direction 📍Promotion strategies 📍Reply SOP (conversion) 📍Customer Retention strategies Highlight 📍 Reduce 50% cost per lead by improving the quality of the contents 📍 Increase new conversations by 4% within a month 📍 Increase lead by 50% in a month . Significant result: 1) Supplement and healthcare industry: ● Brand positioning: Led a successful brand repositioning to target on right customer base, resulting in increasing of brand visibility, engagement, conversion and customer trust, as evidenced by 54% grow in social media engagement metric ● Conversion rate optimization: Plan and overseeing a conversion funnel for customer service team, successfully increase new customer conversion rate from 5% to 12% and existing customer at 10% to 25% within a month ● Revenue Growth: Implement digital marketing strategies that directly contribute to a 47% increase in overall project revenue within 3 months 2) Beauty industry: ● Customer acquisition: Successfully execute campaign that led to a increase of 60% customer acquisition and significant reduced 43% of cost per lead ● Unique selling proposition: Enhance the product unique selling proposition resulting in uplift in key performance metrics such as conversion level, click through rate 3) Rennovation industry: ● Content strategy: Develop a comprehensive content funnel to increase product explore and led to conversion, maintaining RM5 cost per lead for consecutively 8 months with high customer conversion 4) Fashion Industry: ● Promotion strategy: Successfully execute a promotion campaign directly contribute 500% to sales revenue and uplift of ROI of the overall project.
Assisting in coordination and optimise Unilever International e-commerce store with 76.8k store followers. Discover the successful e-commerce strategies of Unilever. Develop and execute plan and approach to improve overall brand health metrics. . 1. E-commerce Strategy Development: Developing and executing robust e-commerce strategies aimed at driving traffic, boosting conversion rates, and enhancing customer engagement. 2. Merchandising Excellence: Managed product listings, pricing strategies, and promotional campaigns with precision, maximizing sales and profitability. 3. Client Support: Managing and documenting day-to-day client requests, ensured prompt execution, and delivered exceptional customer service. 4. Cross-functional Collaboration: Collaborated with internal teams to execute client requests, ensuring alignment with project timelines and deliverables. 5. Performance Analysis & Reporting: Generate daily & monthly reports, execute data analysis, and provide insights to optimize performance and drive business growth. . Unilever International e-commerce store (Overall project achivement) : ● GMV achieved +440% growth on March 2024 for the overall campaign compared with Dec 2023 ● Increase the total number of buyers by +573% within 3 months from January to March 2024 ● Overall page view increase of +408% mainly driven by the right strategy and optimizing action done by ADA from January to March 2024 ● Increase of store followers from 76.6k to 81.4k within two month from 1st February to 31st March 2024
Selected Axiata Young Development Program (ULDP 2023) 📍Selected as one of the 58 selected among 1400++ applicants ( only 4% from total applicants) 📍4 stages of application and interview process
Project leader of a health and wellness product. Overview the performance of the brand from the perspective of marketing. To ensure the project can run smoothly by achieving the highest ROAS (return on ads spend) by optimizing the conversion rate, average order value, and as well as cost per lead from the creative content idea. Leading project (GREAT PULSE): 📍 Train,lead and manage customer services team, ensure the team are able to maintain conversion rate 📍 Communicate and work with graphic designer on the visual design 📍 Customer analysis and product analysis 📍 Overview overall project marketing strategy and planning such as promotion, feedback follow up, creative video content to boost up project sales. . Achievement: 1) Viral content campaign: Created and execute a viral content campaign generated strong customer engagement by reaching 164k potential customer with 1.3k like, 200 shared and 2k comment with only one posting 2) Repeat customer strategy: Develop a strong customer retention strategy leading to strong customer loyalty, successfully achieve 50k of repeat sales on 11.11 campaign without advertisement fees 3) Conversion rate optimization: Execute a new conversion flow and strategy, leading to increasing in conversion rate from 9% to 25%
- Reply customer inquiries via facebook and whatsapp - Follow up if there are any problems with the product. - Hit daily sales targets, close sales from the customer. - Help to record the customer details after their purchase. - Handle and serve walk-in customers. Highlight: 📍 Top sales for 11 consecutive months among the weekend team