Beijing, China
7 years of video production experience
·Produced TVC, MV, Advertising, social media communication video, product display videos and other videos according to project needs and creative concepts, in order to spread customer brand concept and product content to the world. ·Participated in creative ideation and brainstorming session based on customer requirements and preferences, including making creative presentations and storyboards,making shooting plans and communicating with creative team. ·Controlled the shooting progress, guided the shooting scene photography,actors, and other department to complete team coordination and shooting planning, while effectively managing budget and schedule. ·Oversaw the quality and progress of video post-production, to ensure the visual effect optimization and they are delivered on time.
·Produced a music talk show "Yu Jian" as the director, conducted interviews and communication with guests such as Yu Long, Lang Lang,and Tan Dun,etc. .Organized brainstorming to complete content planning, theme setting, script writing, on-site guidance, shooting planning, and video editing. ·Took charge of the content planning, interview and director work of entertainment talk show/short documentaries, discovering the topic selection , shooting and recording, video editing, etc. ·Proposed a new plan through research on new topics, to adjust and design the program structure, rhythm, and narrative style. ·Liaised with the creative team on all matters to ensure that the execution and results meet the script requirements. ·Accumulated extensive resources of classical musicians, bands and artists through continuous program production research and industry communication.
·Deeply involved in the planning of CCTV.COM VR documentary channel. Completed the production of Tian 'anmen Raising the National Flag, "CZ-5" and Beidou Satellite Fired, Snow Leopard Commando Unit, Shaolin Kung Fu, etc. ·Including topic selection planning, creative content output, budget development, script production, storyboarding, shooting, video production and editing, special effects production, project tracking management. ·These films have been played over 10 million times on the VR channel of CCTV.COM and Youtube, and has been eligible for homepage push. ·Administered the IP planning, script writing, art direction, content director, reality shooting, CG scene production, 3D effect design, post-editing, and project process promotion for the home-made VR sitcom “Adventure Studio”. Oversaw both animation and live action productions alongside the key creatives on the project, added variety effect elements from traditional film and television into VR content, to explore more forms of expression.