Hugues-Olivier Borès

"Grandfatherhood"

Geneva, Geneva, Switzerland

About

Combining more than 20 years of top executive positions in major international consumer goods and luxury products companies from Lilly to Elizabeth Arden and from Unilever to Patek Philippe. Crossing cultures from Paris to New York and from London to Geneva. Integrating universes from Corporate to Family owned. I engaged a unique combination of innovative and successful experiences from launching several major designer fragrances such as Lagerfeld or Cerruti to growing prestige watch-maker Patek Philippe awareness through the renown advertising campaign “You never actually own…” In 2005, Help On Brands, my own strategy and communication development consulting company, allows me to quench my thirst for entrepreneurship and to advise some major Geneva based international companies whilst engaging personally in several shareholding start-up projects across the luxury industry. From 2012 to 2016, I further drilled on my passion for connecting film and marketing through the broad development of Neo-Film | The Prestige Film & Digital Company with long time partner Rémi Faillant and a crew of international motion picture industry talents. Since 2017, I focus solely on Help On Brands and my newest and most important job of my career : "Grandfatherhood"

Experience

  • CEO & Founder at Help on Brands
    Oct 2005 - Present · 20 yrs 10 mos

    Business Strategy and Communication Advisor

  • Partner & Producer at Neo-Film | The Prestige Film and Digital Company
    Jun 2012 - Dec 2016 · 4 yrs 7 mos

  • Commercial & Marketing Director at Patek Philippe
    Feb 1996 - Sep 2005 · 9 yrs 8 mos

  • International VP Marketing Luxury Fragrances at Unilever
    1992 - 1995 · 3 yrs

    Elizabeth Arden, Lagerfeld, Cerruti, Valentino, etc.

  • Unilever (2 yrs 1 mo)
    • Director European Marketing Luxury Fragrances
      1990 - 1991 · 1 yr

      Elizabeth Arden, Lagerfeld, Cerruti, Valentino, etc.

    • General Manager France
      1989 - 1990 · 1 yr

      Elizabeth Arden, Lagerfeld, Cerruti, Valentino, etc.