Paris, Île-de-France, France
-Entrepreneurship -Entertainement -Digital transformation, CDO -Ecommerce/Marketplace/Omnicanal -Change management -Business development -Retail Operations -Buying and procurement
• Development of indoor parks with narrative and theming • 4 parks, 250 people • NIKITO ROSNY ranked in the top 10 of the french most visited themed parks and number 1 indoor (400K visitors/year, 10M€) • 3 parks to be opened in the next 24 months • Looking for new locations in malls or industrial areas 5 000 to 10 000m2
• Opened and developed a French JV with Skyzone, world leader of Family Entertainment Centers. High-end active entertainment indoor parks for families (Trampoline, Ninja, Parkour, Soft Play, Slides, Zip Lines, Climbing, Birthday parties, Café...) • Built and opened a 3300m2 park in Paris (March 2020) • Managed to pass through 18 months of COVID
• Rebuilt ecommerce and technical teams with highly skilled profiles (20 people) • Manage full digital P&L (Ecommerce, Omnicanal, Marketplace) • Develop and lead omnicanal strategy : on/offline and cross devices data reconciliation to optimize marketing and personalisation (DMP, Google store visits, LIA, Criteo graph), Click&Collect, Store to web, express delivery from stores, training and leadership of 80 team members who relay digital transformation instore • Restructured reporting tools and online Marketing (tag management, analytics, SEO/SEM, attribution) • Implemented and developed Mirakl Marketplace (roadmap, product strategy, P&L, change management) • Develop the first Mirakl Marketplace of services (outdoor and wellbeing activities for individual and families) • Launched localized German and English websites • Lead redesign of the entire front based on neuroscience UX and elastic search
• Defined product offering (assortments, pricing, product development) • Developed and led strategy for all vendors relationships • Coordinated product strategy with Retail Operations and Marketing • Led product team (10 people) the procurement team (7) and quality team (3) • Managed P&L of the buying team (margin, inventory) • Member of the executive committee
• Managed teams and P&L of 6 stores in France, €15 million, 70 people • Set up operations in Switzerland • Supervised Belgian and Swiss master franchise, €14 million 5 stores, 70 people
• Restructured North East Floral supply chain and pricing • Restructured UK buying, distribution and pricing • Reorganized merchandising and operations of 6 UK stores from 4,000 to 80,000 square feet
• Analyzed the US Tour Operator market • Analyzed the main competitors on the European cruise market • Recommended and implemented actions to increase on board revenues