Shanghai, China
With 8+ years of marketing experience in a leading multinational automotive enterprise, I have been deeply engaged in the marketing field, holding a strong passion and long-term commitment to deepening my expertise in this industry. My work focuses on end-to-end marketing in the automotive industry, covering core areas from Product Marketing to Branding. Amid the dynamic changes in the Chinese automotive market, I possess in-depth insights into market trends, automotive consumer needs, and the operational logic of the industry's media ecosystem. Additionally, I have previous work experience in international FMCG companies and global 4A advertising agencies, which has enabled me to build a comprehensive market cognition system and develop the ability to transfer cross-industry marketing thinking.
Product marketing: Responsible for Chassis Technology, Chassis Structure and Vehicle Dynamic Control. Develop communication plan and create assets for product market launch and daily promotion. To lead customer day, tech day event to support product promotion and customer engagements. Plan and execute daily social media tasks under communication strategy.
Member of the GTM Team; Marketing strategy developing for new products launch； Brand communication, including ATL/BTL activities, Media/creative development, etc.
Media strategy and buying, Creative idea development, Marketing research and support client pitch