Riverside, California, United States
Hi, I am Chaohui, currently a Strategy Management Trainee in retail industry, based in Shanghai, China. - My Skills Brand Management/Strategy; Customer Analytics; Data Visualization; Data Analytics; Market/Industry Research; Pricing Strategy - My Tenets Always Strive for Greatness; Be Humble; Be Aggressive; Long- Termist; Optimistic "Half Full" Mindset.
- Conducted research on Montblanc’s brand worldwide market RSP difference, combining exchange rate fluctuation and tax-free policy factors; Calculated 6 regions, 5 categories, 738 SKU, identified reasons for price gap of each market, and price gap’s huge impact on Chinese market, reported to Global Headquarter. - Analyzed 18 months sales data (321,904 purchase records, 3 categories) in Excel; Calculated customer second/third/fourth purchase retention rate of different categories - Determined second purchase time interval based on cross-selling and category distribution analysis. - Recommended new pricing strategy, style transformation, market position relocation, series image reshape and marketing strategy-based competitor analysis and reported to CEO - Researched 6 phone brands, 12 models’ brand recognition, client portrait, market share, launch-off shelves cycle; proposed Apple and Huawei as suitable cooperate partners for Montblanc.
- Summarized Gabor Granger and PSM model’s definition and evaluated adaption to products. - Mapped several hundred professional KOL by 4 quadrants influence analysis and 11 subordinate dimensions. - Appraised 7,000+ hospitals’ sales data, tabulated several hundred hospitals to do market promotions. - Analyzed product-related pharmaceutical papers, summarized experiment methods and control group results, consolidated into a report for sales and marketing department to support Key Accounts relationship building. - Successfully led collaboration with suppliers, during manager’s absence, and managed budget applications.
- Coordinated and assisted with the cooperation between NFB and Dr. Sarina E. Porfolio (Dermatologist & Neurologist at Massachusetts General Hospital, and also Assistant Professor at Harvard Medical School). - Contacted private companies to undertake Dr. Porfolio’s annual consultation at Huashan Hospital to expand its consultation group in China. - Sorted out and integrated the monthly news topics related to the medical industry in China and internationally into newsletters. - Sent the newsletters to NFB’s investors and potential investors, including but not limited to cancer early diagnosis, anti-aging, stem cells organ regeneration; epigenetics business development news, etc.
- Conducted research and generated survey reports about expectations & suggestions on association. - Arranged the sponsor booths according to the ichnography of the activity venue in Baoding. - Successfully predicted a COVID-19 risk in November in Baoding and signaled it with a high risk mark and a suggestion to change a city according to the outbreak trend of high-risk areas in China.