Pathum Thani, Thailand
For 5 years, I've been building things women actually needed and then figuring out how to make them care about it. I started Touch by Kelly in 2020 to make skincare science education accessible in Myanmar. No budget, no team, no playbook. Just content rooted in real user problems and art based storytelling. It grew to 37,000 followers and 5M+ organic reach not through ads, but through understanding what my audience needed to hear and when. That same instinct drove Big Sister, an EdTech platform combining a board game and a Telegram chatbot to close gaps in reproductive health education for teenage girls. I ran user research, built the MVP, designed the go-to-market strategy, and launched to 100+ active users. It won the Falling Walls Lab Myanmar 2024 award for innovation in education technology. I work at the intersection of product and marketing. I understand how products are built, which makes me a better marketer, and I understand what users actually want, which makes the products I market more honest. I'm now working as freelance Marketing Strategist & Consultant. Feel free to reach out to me if you want to grow your brand.
Founded and grew Touch by Kelly, a skincare and self-care blog and community with over 36,000 followers, focused on simplifying beauty education and building self-confidence through evidence-based skincare knowledge. • Built and scaled a skincare education platform to 36,000+ followers through research-driven content strategy • Conducted market analysis on Asian beauty trends and translated insights into culturally relevant product education • Designed content systems, user engagement flows, and storytelling frameworks to increase retention and community trust • Analyzed performance metrics and engagement data using structured tracking (Excel-based dashboards) to optimize content and growth strategy • Collaborated with 30+ beauty brands while maintaining evidence-based positioning
- Identified gap in SRH education among teenage girls across Thailand and Myanmar through user interviews and field research - Defined product strategy and built MVP (board game + digital products) to improve engagement and learning retention - Designed user journeys, learning mechanics, and prototype interfaces using human-centered design principles - Launched a period-tracking Telegram chatbot MVP, currently serving 100+ active users - Developed go-to-market positioning and partnership strategy with educational stakeholders - Recognized as Falling Walls Lab Myanmar Winner for innovation in EdTech
Contributed across marketing, design, research, and program coordination for the School of Global Studies over 2 years. Managed digital marketing channels, produced multimedia promotional materials, and supported international student recruitment campaigns. Designed institutional handbooks and visual assets. Assisted in coordinating 30+ student-led initiatives and supported course management for the Summer Preparation Program.