Hannah Sierra Richardson, TX MBA

Head of North America Marketing @ Udemy Business | AI-Driven Growth, Demand Engines & Pipeline Strategy

Austin, Texas, United States

About

Revenue marketing leader with 15+ years building growth engines for enterprise SaaS companies across AI, cybersecurity, and cloud platforms. I specialize in aligning marketing, sales, and revenue operations to drive measurable pipeline and revenue outcomes. Currently I lead North America Marketing team and Global Events and Customer Advocacy team at Udemy, where I transformed the regional marketing strategy into a pipeline-driven growth engine—anchored in trust-based sales partnerships, pipeline accountability, and scalable activation frameworks. This work delivered 279% of sourced pipeline targets in Q1 and 331% in Q2, contributing $37.37M in sourced and influenced pipeline (141% of goal) across programs. Across my career, a consistent thread has been helping companies scale through two IPOs and two strategic acquisitions during periods of rapid growth and transformation. I’m drawn to environments where strong go-to-market execution and cross-functional alignment are critical to unlocking the next stage of growth.

Experience

  • Head of North America Marketing & Head of Global Events and Customer Advocacy at Udemy
    Nov 2024 - Present · 1 yr 9 mos

  • Field and Channel Marketing Leader at Gigamon
    Apr 2024 - Nov 2024 · 8 mos

  • Advisor at The Jandor Group
    Dec 2022 - Nov 2024 · 2 yrs

    Advisor for The Jandor Group (TJG) a Service-Disabled Veteran-Owned Small Business (SDVOSB) supporting the team and its clients to reach their goals.

  • Director of Field and Channel Americas Marketing at ForgeRock
    Oct 2019 - Feb 2024 · 4 yrs 5 mos

    ForgeRock (NYSE:FORG) held its IPO on Sept 16, 2021, before being acquired by ThomaBravo and merged with Ping Identity. Americas Region Demand Generation and Field Marketing, Healthcare Vertical Marketing, and Partner Marketing

  • Senior Partner Marketing Manager at BigCommerce
    Apr 2019 - Sep 2019 · 6 mos

    Recruited Pre-IPO.