Paris, Île-de-France, France
Currently seeking a CDD/CDI related to data analytics, market research. Pursuing a Master’s in Digital Marketing & Data Science at emlyon. Passionate about leveraging data to drive business insights and improve decision-making. Data-driven professional with 2+ years of experience in market research, consumer behavior analysis, and data visualization. Fluent in Mandarin and English, intermediate proficiency in French. Eager to apply my learning in Python, SQL, and Power BI to help drive actionable insights in company.
- Conducted in-depth research on 30+ luxury brands across Richemont, LVMH, and Kering portfolios, consolidating product, communication, and retail data for monthly market monitor report. - Built data automation workflows and visualization tools (Excel VBA) to accelerate reporting efficiency and ensure data consistency . - Delivered data-driven insights for luxury maisons across retail, e-commerce, technology, and emerging market trends. - Prepared quarterly analytical reports on the performance of luxury industry, identifying trends and insights.
In-Company Project - Analyze marketplace performance to support Media team decisions. - Performed data cleaning and validation to ensure KPI accuracy across acquisition and monetization metrics. - Designed automated BI dashboards enabling real-time KPI monitoring and faster business decision-making.
- Conducted market research, analyzing consumer insights and market trends to inform Disney Studio’s media buying strategies. - Provided insights into outlined competitor analysis and audience behavior, leading to a 25% increase in brand awareness for a new movie launch. - Developed data-driven media performance reports, tracking key KPIs and campaign effectiveness to optimize media campaigns.
- Conducted market analysis, focusing on sales performance and market trends, providing data-driven reports that informed strategic marketing decisions. - Analyzed customer behavior and market trends, providing actionable insights that drove a targeted marketing campaign and a 10% YoY sales increase. - Executed social media strategies and optimized marketing campaigns, driving a 135% follower growth in 10 months. - Utilized Google Analytics to track ads & sales campaign performance, creating data-driven reports for actionable insights.
- Led cross-functional projects, improving team coordination and ensuring that tasks were completed on time and in line with expectations. - Developed targeted recruitment strategies, leveraging social media analytics to optimize engagement and increase new member applications. - Planned and executed brand awareness events, driving higher campus visibility for the club.
- Lead and ensure thorough cooperation and effectiveness within the team. - Facilitate good communication within the team and with others. - Organize a series of activities for the club through recruitment in addition to planning recruitment posts on social media.