Tainan Metropolitan Area
A strategic marketer passionate about generating insights from data, with experience in management and business development. A creative problem solver with an international mindset and a can-do attitude, always seeking innovation and best solutions. Skills Highlight: • Digital Marketing: SEO, SEM, Google Analytics, Google Ads (AdWords), E-commerce, social media • Business Development: website management, email marketing, promotional materials design, account management, project management, customer service. • Non-profit organization: event planning and coordination, fundraising, silent auction Tech Skills: • Proficient in Powerpoints, Excel, Constant Contact, Photoshop, Illustrator, Video editing
• Maintained long term relationships with current partners and reached out to prospective clients to build new partnerships. • Introduced referral programs with key industry players like Lyft, Via, Tower TLC Rentals, and Ideal Auto to expand service scope and increase revenue. • Developed and oversaw the creation of marketing content covering flyers, direct emails, social media and newspaper ads. • Conducted researches to identify new markets and customer needs to develop strategies increase the value of current customers while attracting new ones. • Supported company operations and maintained office efficiency by establishing and implementing standards and procedures, scheduling and assigning employees, and making necessary adjustments. • Managed around 10 staff and ensure top performance by providing adequate coaching and guidance, and planning, monitoring, and appraising job results. • Prepared weekly presentations and reports of project progress and new project suggestion to the management team.
• Created and implemented marketing campaigns, events and promotions to increase company awareness among target customers by 50% and enhance engagement on social media. • Produced valuable and engaging content for flyers and social media that attracts and converts our target groups • Oversaw and approved marketing material, from campaign banners to hard copy brochures and advertisements. • Monitored and measured the effectiveness of campaigns and promotions by collecting and analyzing statistic data to gain insight and assess against goals. • Identify consumer needs and analyze consumer behavior to adjust marketing content and promotional campaigns accordingly. • Worked closely with the sales and customer services team to provide recommendations based on collected data to maintain overall satisfaction among customers. • Outreached to and build strategic partnerships with potential partners and vendors to enrich the content of owned platforms and services.
• Managed paid search optimization and website analysis to improve visitor’s engagement (30 seconds increase in average session duration and 20 % decrease in overall bounce rate) and conversion rate. • Launched a self-led project of a new download page in the website which helps the team acquire valuable information about potential customers to develop our marketing strategy. • Created an email campaign and assisted with social media marketing for the annual benefit reception to reach possible participants and keep registered guests engaged. The event attracted 150+ participants. • Supported program managers with coordinating operations at training workshops and events, collecting and organizing post-survey statistics to ensure the effectiveness.
• Assisted with lecture materials, graded assignments, answered student’s questions and supported the professor in the class of 150+ students ensuring courses proceed smoothly.
• Acquired a long-termed partnership with our first international client and signed our biggest development project by providing exceptional customer services leveraging excellent communication and product knowledge. • Maintained and proactively tracked high-quality project plans for multiple development projects. Prioritized deliverables to achieve target ship date and ensured the quality of work meets relative certificate standards. • Identified and developed new business, documented client activities, and managed the customer retention plan in Excel to maintain strong client relationships. • Created promotional materials across email, B2B, B2C platforms, trade show, and website. Tested and optimized product display, description, and company portfolio on the e-commerce platform and website to improve SEO. • Optimized necessary workflows and standardized internal worksheet resulting in maximum efficiency, productivity, and effectiveness of daily tasks. • Deal with client's inquiry and provide the quotation according to the company's size, industry category and other business factors.