Istanbul, Istanbul, Türkiye
I drive enterprise-wide transformation by crafting strategies, mobilizing teams, and executing with precision. At the nexus of business, technology, and human behavior, I create environments where change is not just inevitable but embraced and celebrated. As a senior executive at Arçelik A.Ş. (Beko Global), a Koç Holding company, I oversee one of the region’s most dynamic operations—uniting thousands of professionals across diverse ecosystems. My role extends beyond after-sales service to encompass comprehensive customer experience, commercial strategy, operational efficiency, digital product development, and innovation leadership. My Vision: True transformation transcends functions. It is an enterprise-wide mindset driven by agentic AI, empowered people, and scalable systems. Agentic AI Leadership: Pioneered Turkey’s first agentic AI call center, interacting with over 10,000 customers daily. Our AI-driven solutions automate call handling, achieving 30% faster customer appointment scheduling and providing technicians with rapid, accurate responses through a GPT-based chat model. Operational Ecosystem Transformation: I lead a nationwide infrastructure delivering tens of thousands of services daily, redefining field execution with real-time appointment systems, last-mile tracking, and agile capacity management. Strategic Impact Beyond Operations: • Built fully digital workflows scaling seamlessly with demand. • Developed in-house platforms (Artemis, Oasis) ahead of schedule. • Enhanced customer satisfaction through live VOC systems. • Drove commercial innovation with multimillion-dollar impact. • Integrated human-centered design with digital ecosystems, bridging brand, product, and service. I blend strategy, systems, and culture to activate potential at every organizational level. Whether leading 15,000 people or launching new business models, my guiding principle remains: Transform with purpose. Deliver with clarity. Scale with heart.
Head of Supply Chain, Purchasing and After Sales
Head of Export and Cross Trade Logistic Operations
Customer Experience Management and Technologies Association
Derneğin ismi Müşteri Deneyimi Yönetimi Ve Teknolojileri Derneği olarak değişti