Cupertino, California, United States
A staff-level content and conversation designer who designs systems for high-stakes decisions where trust, clarity, and timing matter most. Persistently focused on what could be, I’m an optimist, analytically minded, and unapologetically driven by social justice. I’m also getting better at questioning everything I think I know, celebrating the small wins, embracing uncertainty, and showing up—passionate, vulnerable, and bright-eyed—even when the mountain seems too steep to climb. Thanks for being here. You can read more at: www.thebodycopy.substack.com
- Led conversation design for Flo’s Health Assistant, the largest femtech chatbot (4M MAU). - Built Flo’s conversation design system: tone, repair patterns, turn-taking rules, UI components, safety patterns, and reusable templates. - Directed a team of 7 conversation designers. - Ran experiments to improve clarity, reduce anxiety, and increase completion rates.
- Founded and launched a menstrual health app that uses sound frequencies to support pain relief. - Led product discovery, user research, and UX strategy from concept through launch. - Conducted diary studies and research on menstrual pain behaviors and emotional patterns. - Led content design, UX flows, IA, prototypes, and requirements for engineering. - Built and managed a cross-functional team of 3 designers, 2 writers, and interns. Impact: - Raised pre-seed funding. - 3,000 installs in 7 days (0 marketing spend), 70–79% conversion. - #1 App of The Day, featured in Vogue, La Vanguardia, and others.
- Led UX writing and conversation design for NDWA’s digital products, reaching nearly 10% of the workforce. - Designed crisis-support and benefits-access chatbots used during COVID-19. - Led conversations and flows for the Coronavirus Care Fund (largest relief program for domestic workers). - Conducted user research to redesign Alia, the first portable benefits platform for the sector. - Designed user education programs that improved pricing confidence and negotiation skills (94% raised rates). - Created content systems and trust-building strategies that reduced drop-off and increased benefit access. Impact: - 59% increase in chatbot acquisition in 6 months. - $2.3M+ in assistance distributed through UX pathways I wrote. - First large-scale research tool for domestic workers—featured in The Hill, Bloomberg, Al Jazeera.