Noida, Uttar Pradesh, India
E-commerce Ad Operations Analyst with 2.6+ years of experience managing Amazon PPC and Wayfair advertising campaigns. Expertise in Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, improving ROAS by 20% and increasing conversions by 15%. I am skilled in bid optimization, keyword research, search term analysis, budget pacing, competitive analysis and performance analysis using Power BI and Advanced Excel.
Created sponsored product ad campaigns , banner campaign and display Ads on Amazon.com , Wayfair.com and Homedepot.com, achieving an average ROAS increase of 20% over 6 month period, tailored to meet desired campaign goals. Created keywords for the products using SEMrush and did the competitive market analysis of products on these sites to know about competitors advertising strategies, evaluated the pricing and customer reviews. continuously monitored and optimised the bids for the campaigns accordingly to receive the desired ROAS and CTR goals. Created annual campaign plans and budget allocation plans to manage the spend and increase the sales. Created a daily report based on data driven insights using Excel and power BI for making campaign strategies.
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