Nashville, Tennessee, United States
Recruitment marketing leader with 9+ years of experience driving talent attraction, employer branding, and recruiting operations at scale. Proven track record of elevating employer brand presence, enhancing candidate engagement, and driving hiring success through data-driven strategies and innovative campaigns. Adept at leading cross-functional initiatives, optimizing recruiting platforms, and collaborating with senior leadership to position companies as top employers in competitive markets. Known for my hands-on approach — I execute, adapt, and refine strategies to deliver measurable results and fuel long-term success.
Chief of Staff to CEO Jason Weiss, partnering to translate strategy into execution, drive organizational alignment, and ensure follow-through on key initiatives.
• Responsible for developing Yext’s global employer brand strategy to attract and retain talent while fostering a positive employee experience. • Support 18 recruiters by creating tailored collateral, including infographics, interview prep materials, drip campaigns, and LinkedIn posts, to compellingly showcase company culture. • Supervised a team dedicated to curating and enhancing recruiting platforms and culture content across major social media channels. • Led the rebranding of new hire communication materials for a company-wide initiative to improve the onboarding experience. Revamped and created new email templates, built a dedicated new hire webpage, designed icons and descriptions for Workday resources, and crafted comprehensive FAQs for consistent post-offer touch points. • Played a key role in surpassing 2023 organic social goals, increasing total follower count by 2% (reaching 274,260) and boosting engagement by 44% (hitting 104,370) across Facebook, Instagram, LinkedIn, and X. Created 75% of Instagram posts and contributed to campaigns like Meet the ERG, Yextiversary, intern spotlights, and After My 9 to 5. • Developed a 5-phase project plan for Yext’s first Employee Value Proposition (EVP), completing Phase 1 with a 10-month roadmap, market research, competitor analysis, and survey question drafting, laying the foundation for future implementation despite delays. • Oversaw the implementation of the candidate experience platform, Candidate.fyi, reviewing and approving 75 custom content blocks and 15 templates to ensure a seamless candidate experience. • Stepped into the Lead role of Yext’s Parents & Caregivers ERG, in 2021 and have served since. In fiscal year 2024, I coordinated Take Your Kids to Work Day for 70 kids across three offices, led a back-to-school drive supporting 10 NYC children, and organized a company gift-wrapping event after adopting three military families and collecting 100+ gifts.
Transitioned recruiting operations responsibilities to a backfill and established the company’s first dedicated Employer Branding & Recruitment Marketing role, setting the stage for long-term growth in talent acquisition and brand visibility. • Owned and optimized employer branding across 10+ third-party platforms, including AmbitionBox, Built In, Comparably, Glassdoor, Great Place to Work, Indeed, LinkedIn, Naukri, Mogul, and The Muse, increasing engagement and brand visibility through tailored content and strategic partnerships. • Launched Yext’s first company-wide Glassdoor strategy, driving a notable increase in our rating from 3.9 to 4.4 within just 3 months. • Expanded Yext’s recruiting events series beyond the sales team, orchestrating the first Upward Rotational Program event and the first recruiting webinar, and managing 5 events globally (3 in NYC, 1 in London, and 1 webinar) to engage top talent. • Managed vendor relations for third-party recruiting platforms, optimizing content and engagement through QBRs, and negotiated contracts, including a $1M+ deal. • Sourced and curated content from employee resource groups, the Yext blog, Weekly Roundup, and employee-generated content, creating a comprehensive content repository to amplify future stories across channels. • Created and launched 5 targeted LinkedIn Life 'Why Work With Us' pages for key departments (Engineering, Overseas, Life at Yext, Sales, and Upward) and repurposed content for Glassdoor and Indeed to enhance employer brand. • Designed and launched two LinkedIn Sponsored Content campaigns for Engineering, driving significant engagement and brand awareness; built the first-ever LinkedIn Pipeline Builder page, generating 34 qualified prospects.
Promoted to Recruiting Operations Specialist, expanding responsibilities to include all Coordinator duties along with D&I initiatives, recruiting events, and purchase order processing. • Launched and scaled Yext’s first external recruiting series for the Commercial Business Unit (CBU) in Chicago, Berlin, NYC, and San Francisco, managing vendor negotiations, onsite setup, and post-event reporting. Hosted 5 events, resulting in 10 hires. • Served as Accounts Payable liaison, managing contract and purchase order requests, processing 84 POs via Coupa, and creating a 12-page process guide with FAQs and templates to streamline the transition to recruiting coordination. • Led the redesign and rebuild of Yext’s careers page using Yext products, marking the first major update since 2016. • Managed the organization and logistics for 1 recruiting-wide offsite and 4 virtual team-building events, including a gift exchange, trivia, and wine tasting, enhancing team cohesion and engagement.
• Traveled independently more than 90,000 miles, meeting with university administrators, local professionals, and executive board leaders overseeing organization operations at 15 universities. • Developed and implemented an 8-week intensive training program for 16 first year consultants. • Supervised and mentored a team of four first year consultants over a 12-month period • Collaborated with four Senior Leadership Development Consultants to ensure team cohesion among first year consultants. • Designed and delivered 100+ educational workshops for audiences of 10-400+ people on leadership, team building, goal setting, recruitment, brand development, PR, networking, and fiscal responsibility. • Created strategic plans that identified target areas of improvement to strengthen organization operations. • Facilitated training on recruiting technology software to 1,300 undergraduates, which improved efficiency in member selection and eliminated paper usage by 95%. • Organized and executed a 4-day recruitment process for over 1,300 participants. • Served as consultant representative on the national strategic planning committee to reevaluate the undergraduate member experience.
• Selected from a pool of over 80 candidates to serve as one of 15 recent college graduates nationwide to represent a women’s nonprofit organization. • Co-managed an expansion project to establish a new self-sustaining account at the University of Richmond by building institutional partnerships, recruiting top undergraduates, and coaching them in organizational operations, leadership development, and culture change. • Scheduled and executed prescreening interviews with over 120 candidates. • Organized a 3-day recruitment process through direct and indirect efforts tailored to the campus. • Managed a budget of $80,000 as the financial project manager. • Trained 162 participants on values-based recruiting during a national conference alongside the national vice president of membership.
• Provided legal and administrative support to founding principal and two attorneys. • Drafted legal correspondence, letters of protection, interrogatories, and discovery responses. • Improved office efficiency by implementing an alphabetical and color-coded filing system for case files. • Reviewed and summarized over 200 client records using PracticeMaster and TrialWorks Software.