United States
As a longtime journalist turned brand storyteller, I help taste-driven businesses shape the narrative through sharp content, smart PR and thoughtful partnerships. Writer, editor, and media pro with deep roots in food, travel, and outdoor lifestyle. Fluent in building AI workflows to drive editorial efficiency and reinforce humanity. Great stories matter. How we share them matters. Se habla Español. Estoy a la orden.
• Initiated partnerships with elite North American chefs, winemakers and lifestyle brands to create luxury travel experiences. • Cultivated new account relationships from lead generation through deal closure and onboarding. • Developed unique narratives and co-marketing strategies. Drafted and edited cross-channel marketing copy for internal and talent teams. Created decks and ad-hoc copy including event collateral, internal comms, etc. • Collaborated with executives to build and optimize a comprehensive, data-backed partner vetting strategy. • Worked across departments to identify redundancies and streamline production, contributing to 70% reduction in launch timelines.
• Managed daily account + team communications with a focus on developing warm, collaborative relationships throughout partner lifecycle. • Tracked activities in Salesforce, Smartsheet, Jira and Google Workspace. • Ideated tailored partner marketing strategies and supported creative team with copywriting and production tasks as needed.
• Journalist: Bylines in New York Post, Daily News, Eater, VICE, Yankee and dozens of local/regional publications. Core expertise: Food/beverage, travel, lifestyle, outdoor recreation, conservation, agriculture, local news. • Copywriter & brand storyteller for mission-driven organizations in hospitality, travel and outdoor lifestyle. Client: Your work is beautiful and special and sublime. People need to see what you're doing and hear your story; to feel the love you put into it. Let's translate that love into irresistible messaging that converts. • PR: Representation, account management, strategy. What's your message? I'll get it to press. What are your goals? Let's make them realities.
• Established woman-owned business & founder as regional outdoor authority through two major brand evolutions. • Consolidated PR strategy; Managed launch publicity for new lines of business, affiliated festival and wellness nonprofit. • Managed day-to-day PR: Secured coverage in leading broadcast, print and digital media outlets; Earned accolades incl. local business awards, founder + BD grants, best-of lists, etc. • Initiated collaborations and partnerships with adjacent businesses and NGOs, rising all boats + building local adventure tourism economy. • Editorial: Refined brand voice and style; produced press releases/kits, newsletters, social media post, landing pages and articles; Crafted flyers, posters and other graphic collateral. • Co-produced and hosted brand events and experiences.
• Worked with leadership to create and execute 360-degree marketing campaigns. • Created marketing content including blog articles, social media posts, newsletters and press releases in accordance with brand guidelines. Crafted flyers, posters and other graphic assets. • Produced community events including group ski days and hikes, skills-based workshops, outdoor meetups and festivals. • Updated website and e-commerce channel according to SEO best practices. • Secured media placements in leading local broadcast, radio (NPR), print and digital outlets.
• Owned food vertical for regional newspaper and six specialty publications: managed editorial calendar; recruited and guided freelance team, assigned and edited stories. • Wrote features, news, recipes and essays on weekly, monthly and quarterly deadlines. • Produced and edited marketing content incl. newsletters, socials posts and print products. • Co-produced live segments with local broadcast media. • Refined food editorial style and compiled into style guide.