Federal Territory of Kuala Lumpur, Malaysia
Experienced with a demonstrated history of working in the entertainment industry. Skilled in sales, concert management, promotion and marketing. Strong sales professional graduated from Stamford College.
Concert management / Event management / Artiste management
Talent & artiste management
• Leads the planning and executions on the marketing and promotion for releases for regional repertoire (Cpop, Kpop, Jpop & Tpop) • Working closely with various stakeholders including music directors, producers, editors, and key integration team from radio stations, tv programs, prints, online media and active social influences for media and marketing planning. • Budget planning on campaigns, ad-buys, and new business projects • Digital marketing on social media platforms, working closely with digital content creators/social media agencies to foster creative contents for Sony’s music content, artistes, and brand partners. • Hands on experience with web analytics tools and be able to turn creative ideas into effective advertising projects • Handle sync deals, licensing clearance and liaise with artist on client campaigns execution • Handle brand enquiries , Sponsorships and artist performances • Work with partners and brands on event/campaign execution • Research, identify and assist all aspects of content, product development, marketing, analysis and customer acquisition • Create innovative commercial propositions and effective responses to briefs using the artist roster, global priorities and assets. • Creating a business deck for pitching and sales support • Support the implementation and project management of campaigns/activations to ensure excellent delivery of all obligations. • Manage post-campaign reporting and case studies.
* Created concert event activities * Responsible for the implementation of marketing strategies * Develop creative marketing plan to identify potential revenue * Source for sponsorships or joint venture for new concert * Develop sales tools for concert merchandising * Artiste relation development Achievement : - To created Kpop showcase specialist for company - Develop oversea marketing Past event: - Block B showcase - BAP mini concert - A Pink showcase - T-ara live in Malaysia - T-ara live in Hong Kong - B1A4 showcase - Lee Seung Gi concert - Z:EA concert - Lee Ming Ho concert