Singapore
A designer who believes in designing meaningful experiences with stories to tell, emotions to convey & ideas that inspire... with an element of fun no less! The constant challenge to create the unique and the unexpected also fuels my creative passion; as with the belief that Design should be enduring and sustainable.
Designing UIUX for digital multimedia interactives across galleries, events & exhibitions.
Design Lead for LKY: The Experience (2023)— an immersive exhibition that traced the life and legacy of Singapore’s founding father through interactive touchpoints and evocative sets across 20 themed rooms. From conceptualisation to production, I was lucky to have worked alongside the leadership team and a deeply dedicated project team across build, set design, game design, tech, sound and everything needed to bring the vision to life. It was one of the most meaningful projects undertaken- drawing on years of collective experience to create something heartfelt, reflective, and accessible to audiences across generations. Key designer for Wellness Festival Singapore 2023, held at the Marina Bay Sands boardwalk. This marked the 2nd year the team was awarded the tender, organised by STB in collaboration with five key agencies. Sustainability played a larger role in the design approach, alongside expanded programming and a longer festival run. Worked closely on various aspects of the project including conceptualisation, overseeing design production with builders, enhancing the website with new features, coordinating with programme partners and ticketing systems to bring the experience to life. Contributed to the conceptualisation of the winning submission for Children Museum's 'Into the Hawkerverse' tender (2024)
One of the key designers for Wellness Festival Singapore 2022, supporting the inaugural STB-initiated event at Gardens by the Bay. Involved from concept to execution- helping to develop the winning tender proposal, co-designing the main interactive installations, shaping the festival website’s UI/UX, liaising with various programme partners and ticketing platform set up. A meaningful opportunity to contribute to our first large-scale public project and design something that invited the wider community to slow down, reflect, and reconnect. Contributed as a key designer to the launch of Otah & Friends' 4th family-friendly pop-up escape room at National Museum of Singapore, Camp Stardust (2021). From design concept to execution, creating design assets for the sets and marketing, coordinating with our various vendors and partners, and incorporating NMS' William Farquhar's Collection into our design, this was an exciting project to launch as Otah & Friends' largest escape room to date.
Contributed to the consecutive concept development, production and launch of Otah & Friends Volumes 1 (GBTB), 2 (GBTB), and 3 (Suntec City) within a period of 1 year. As part of the creative team, I worked on shaping and refining design ideas from initial concept to final execution. In addition, creating assets across various mediums- including producing marketing assets for print and social media, animations and merchandise design.
A 5-week internship that enabled me to gain greater insights into the UI UX industry! Gained a new skill through learning Sketch app for designing website & app UI prototypes.