Memphis, Tennessee, United States
Lauren Holtermann is a seasoned art director and experience designer, who crafts bold identities and meticulously constructed experiences under the name Holtermonster. A decade in Silicon Valley's cybersecurity industry as an User Experience Designer taught Lauren to be a creative problem-solver and a strong project manager. During her tenure at at Palo Alto Networks, Lauren co-authored the first majorly-adopted design system, and pursued her passion for accessibility in design. As a professional illustrator and award-winning designer, Lauren is able to create visual marketing for events with vibrant posters, and bold identities for businesses with modern branding. In addition to crafting stunning original visuals, Holtermonster designs experiences as an event organizer and community leader in Memphis. ✨ Her seasonal pop-up shop Monster Market each October has showcased hundreds of makers and artists over its 9 years in business. ✨ Holtermonster is also a Community Partner and Guest Film Curator at the Pink Palace, where she curates films for the Giant Screen Theatre. ✨ Lauren is an active member on the board of American Advertising Federation of Memphis, where she has led the Events Team since 2024, organizing monthly events that engage the design and marketing community in Memphis— including the first ever Industry Standard in June 2025, a one-day creative summit. ✨ Holtermonster was the art director for Time Warp Drive-In, a throwback film series which ran for 12 years at the Malco Summer Drive-in until its closing in 2025, and created ~100 original posters as a sponsor, capturing the spirit of the series and its fans Led by passion, Holtermonster loves working on projects that benefit Memphis, the South, and the arts. She is truly a marketing unicorn— able to craft experiences from start to finish, and expertly market them herself.
As a part of the Network Security UX Design team, I created end-to-end UX for both new features and improvement efforts—including industry research, cross-functional collaboration with Project Managers and Engineering teams, user testing, wireframing, design, and interactive prototyping. My work at PANW was with products that monitor SaaS application usage and manage security policies for firewall traffic, and with AI tools that predict future network security issues. I also co-led the development of Palo Alto Networks' first internal design library, the Prisma Design System. My work echoed my passion for accessibility in design, constantly striving for more inclusive user experiences.
I'm a part of the Prisma UX Team focusing on Prisma SaaS, which monitors the security and compliance of SaaS applications in enterprise environments. I joined Palo Alto Networks in April 2018 upon their $300m acquisition of Evident.io.
I created over 100 original posters for the Time Warp Drive-In throwback movie night series at the historic Summer Malco Drive-In theatre in Memphis, TN— from the first night in 2013 to its 2025 conclusion when the drive-in closed. I began entering work from this series into the local American Advertising Awards in 2022, and it has been awarded Gold Addys on every entry.
I worked on the Product Design Team focusing on the visual design of the Evident Security Platform. I worked to maintain brand standards, establish visual guidelines, enforce consistency, create custom iconography, and build prototypes. I also designed promotional collateral for Sales & Marketing.
I helped organize the logistics for the annual Creative Works Conference, the first and only design-centric professional conference in Memphis, TN. My duties included communicating with speakers, coordinating volunteer efforts, and delegating responsibilities.