Holly Westervelt

Vice President of Sales

Omaha Metropolitan Area

About

As a seasoned leader of leaders and large-scale strategic projects, I bring a wealth of experience in driving high-achieving sales teams and spearheading impactful initiatives. With a robust background in the insurance industry, I've held key roles ranging from district and state-level sales leadership to overseeing complex technical and non-technical projects. During my tenure as a sales leader, I successfully collaborated with district leaders and exclusive agents to consistently surpass sales, profitability, and customer retention goals. Our teams consistently ranked among the nation's top performers, driven by a relentless focus on fundamentals and customer-centric practices. My expertise extends to IT and business planning, where I've demonstrated a strong aptitude for strategy development and execution. I've led major projects, including the initial launch of Salesforce CRM, innovative start-up initiatives, and comprehensive new product launches with effective go-to-market strategies. About Me: Passionate Traveler: Love to explore and have visited multiple countries. Companion: Proud owner of a black lab named Lucy. Continuous Learner: MBA and Bachelor of Science in Management & Leadership from Capella University. Values-Driven: Believes in doing the right thing, even when it's the harder thing. Open-Minded: Values open-mindedness and believes our best lessons come from failures. Adventurous Spirit: Scuba diver and adventure seeker. Mentor: Enjoys mentoring others for personal and professional growth.

Experience

  • Vice President of Sales, Agency at Krause Agency
    May 2024 - Present · 2 yrs 3 mos

    As the Vice President of Sales at Krause Agency, I lead the development and execution of sales strategies for our senior-market-focused insurance product lines, including Medicaid compliant and traditional annuities, life, long-term care, and funeral products including preneed, final expense and funeral expense trusts. Focused on leveraging industry expertise to drive growth through strategic partnerships, expand distribution channels, and implement targeted sales initiatives. Specializing in building and managing high-performing teams, optimizing sales processes, and identifying new market opportunities to enhance Krause's value proposition.

  • American Family Insurance (17 yrs 9 mos)
    • Enterprise and Exclusive Agency Project Leader
      May 2023 - Nov 2023 · 7 mos

      Responsible for leadership of a variety of strategic projects representing the American Family operating company including new product launches, agency recruiting, onboarding and success projects and strategic innovation initiatives.

    • Head of CRM, Enterprise CRM & Salesforce Implementation Director
      Jan 2021 - May 2023 · 2 yrs 5 mos

      Led technical project to implement Salesforce CRM across multiple operating companies and business units, managing the project from both the IT and business sides. Also held responsibility for numerous legacy technology platforms including CRM, notifications and various others.

    • Territory Sales Director
      Jun 2013 - Jan 2021 · 7 yrs 8 mos

      Responsible for leadership of agents and sales management for the state of Nebraska. Accountable for profit and loss, strategic sales planning, workforce management and execution of corporate initiatives.