New York, New York, United States
I'm an event marketing professional with 15 years of experience in bringing people together through thoughtful, well-executed programs. Most of my career has been spent in B2B SaaS and technology, where I've supported everything from internal company events to large-scale external programs. I enjoy turning complex ideas into engaging experiences that connect teams, customers and brands.
− Drive overall event strategy for both industry and company-hosted events, including determining how events should fold into the overall marketing mix. − Oversee project and campaign management of all event programs and ensure cross-functional collaboration. − Prioritize and execute event programs that support overall business objective, drive lead generations, brand awareness and customer retention. − Manage all administration around the events - contracts, budget management, liaising with finance, procurement, and legal accordingly. − Lead pre-event planning meetings, providing event support, preparing communications, coordinating conference logistics, lining up speakers, and conducting post meeting assessment activities. − Research and stay current on best practices to improve key metrics such as outreach, acquisition and engagement. − Oversee multiple projects, timelines and budgets simultaneously while prioritizing and communicating all major deadlines and program milestones to necessary parties. − Work closely with leadership, internal SMEs and customer marketing to secure speaking opportunities for our employees and customers, positioning them as industry thought leaders. − Manage demand generation webinar program including strategy, logistics and ROI. − Align with Marketing Ops regularly to ensure that event leads are being nurtured appropriately and progressing through the funnel as expected. − Responsible for management of Catchpoint Swag Store and procurement of items that will help increase brand recognition among our target audience.
-Plan, deploy and measure co-marketing plans that increase product awareness, drive adoption and ultimately drive new business. -Manage the day-to-day relationships with multiple partners to set priorities, drive deliverables and ensure successful execution of programs. -Help develop quarterly partner strategies in collaboration with internal marketing resources including event strategies, content marketing, joint go-to market campaigns, and quarterly budgets including Marketing Development Funds. -Creation of Channel Partner Enablement Tools for Partners to work more effectively with TierPoint and their end customers with emphasis on but not limited to development and ongoing oversight of the TierPoint Channel Landing Page and TierPoint Channel Portal and internal TierPoint Channel tools to continually differentiate TierPoint within the competitive landscape of the channel. -Effective liaison with partner contacts to provide fanatical support in delivering GTM deliverables around training tools, collateral, campaigns and TierPoint Solutions that are purpose built to engage channel partners, partner prospects and partners existing customer base effectively. -End-to-end event leadership, management and execution of assigned Enterprise/B2B events throughout the year, including venue sourcing, catering, AV, décor/branding, transportation, hotel management, guest communication, ticketing system management. -Negotiate venue and vendor agreements to ensure maximized relationships and cost savings. Provide event planning communication, including event overviews, clearly defined roles and responsibilities and post-event recapping for all assigned events. -Manage overall guest communication process for each assigned event, including development of communication/invite timeline, creative, copy and cadence. -Partner with Creative Services to develop and produce all event branding and creative, compliant to TierPoint standards as designated by events, brand guidelines.
- Represent Digital Realty at trade shows, networking events and conferences in the technology industry throughout the US with up to 25% travel. - Manage logistics, planning and execution and post-event metrics of major corporate events nationwide including: Grand Openings, Tradeshows, Conferences and Networking Events. These corporate events can range from 15-800+ attendees. Take pride in creating and encouraging fresh content for each event to keep our customers and prospects actively engaged. - Exhibitor Floor Lead and Logistics Coordinator during Digital Realty’s annual conference MarketplaceLIVE. - Manage 80+ exhibitors from date of contract through post-event logistics, including: price negotiation, shipping and freight logistics, signage creation, registration assistance, social media promotion, day-of on-site support and concierge service, suggested branded giveaways and promotional items, provided all-inclusive exhibitor guidelines and tips for success. - Establish and build ongoing positive relationships with 100+ customers, prospects, vendors and sponsors. - Devising strategic and efficient meeting schedules for C-Level executives at all major conferences in order to have the biggest impact in the least amount of time. - Create and execute fully integrated promotional campaigns for all events including: email marketing, direct mail, and social media content including: Facebook, Twitter and LinkedIn. - Manage and maintain marketing inventory and customer giveaways.