St Albans, England, United Kingdom
I have over 15 years' experience across Tommy Hilfiger, ASOS and building my own international fashion business. My career has never been limited to one discipline. I've worked across buying, product development, supplier management, project delivery, customer relationships and commercial strategy—often leading projects from concept through to delivery. Building my own business gave me experience from both sides of the table. I developed over 200 products, built supplier partnerships, served more than 5,000 customers across 56 countries and managed every aspect of the business from sourcing and operations to customer experience and growth. I'm now looking for opportunities where I can use that breadth of experience to help businesses grow, improve and deliver results.
Founded and scaled a direct-to-consumer fashion brand, identifying an underserved market opportunity and growing the business from concept to an international customer base. Key achievements • Built a profitable business from a £3,000 start-up investment into a six-figure brand, serving 5,000+ customers across 56 countries. • Developed and launched 200+ womenswear, menswear and accessory products, using customer insight, sales data and market trends to shape the product range. • Led end-to-end product development, including supplier sourcing, product specification, fit approvals, quality management, production planning and commercial negotiations. • Established and managed an international supplier network, negotiating commercial terms, improving manufacturing processes and maintaining product quality and delivery performance. • Managed customer relationships from acquisition through to aftercare, personally resolving complex enquiries and using customer feedback to improve products, processes and the overall customer experience. • Oversaw every aspect of the business, including buying, product development, forecasting, e-commerce, marketing, operations, fulfilment and financial performance.
Led category strategy and commercial performance across three menswear categories worth c.£20m across 10 international markets. Key achievements • Built trusted relationships with major department store partners including Peek & Cloppenburg, House of Fraser, Flannels and John Lewis, identifying commercial opportunities and supporting long-term category growth. • Partnered with country managers and wholesale teams to translate local market insight into commercially successful product ranges, presenting seasonal collections and category strategies to senior stakeholders. • Developed a commercial solution for a major German retail partner by adapting product specifications to enable broader ranging at lower volumes, increasing customer choice whilst maintaining supplier minimums and supporting significant business growth. • Led a cross-functional team of 10 across Buying and Merchandising, working closely with Design, Sourcing and Merchandising to deliver commercially successful collections. • Used sales performance, customer insight and market trends to optimise product ranges, improve category performance and maximise commercial opportunities across international markets.
Managed the commercial performance and development of multiple menswear categories within one of the UK's largest online fashion retailers. Key achievements • Managed and developed a team of six Buyers and Buying Assistants, supporting day-to-day trading, coaching and long-term career development. • Partnered with Design, Merchandising, Product Development and Sourcing teams to take products from concept through to launch, aligning priorities and resolving challenges to keep projects on track. • Managed a supplier base across eight factories in Europe and the Far East, introducing regular supplier reviews to strengthen relationships, improve collaboration and identify commercial opportunities. • Identified, evaluated and onboarded new manufacturing partners, including two factories that remain trusted suppliers to my own business today. • Presented category performance, product opportunities and commercial recommendations to senior stakeholders, using sales data, customer insight and market trends to influence decision-making. • Led strategic business initiatives, including transitioning the swimwear category to 100% recycled materials, coordinating multiple stakeholders to deliver a major business change while maintaining commercial performance.
Managed knitwear, tailoring and accessories categories within a fast-paced retail environment, balancing commercial performance, customer demand and product development. Key achievements • Managed the end-to-end buying process across knitwear, tailoring and accessories, from forecasting and range planning through to supplier management and product delivery. • Built strong supplier and cross-functional relationships, working closely with Design, Merchandising and Sourcing teams to deliver commercially successful seasonal ranges. • Used sales performance, customer insight and trend analysis to optimise product ranges, identify opportunities and support trading decisions. • Developed supplier partnerships to improve sourcing flexibility, strengthen collaboration and respond to changing business requirements. • Contributed to product development, range planning and critical path management, ensuring products were delivered on time and aligned with commercial objectives.