Holly Howe

About

I study conversation. Specifically, how brands can use humor to communicate with their consumers, and how consumers communicate with one another in consumption contexts. Along with Dr. Peter Ubel, I have worked to develop an online grocery store called "Howe's Grocery" that can help researchers understand factors that affect consumers' choices in an online marketplace (https://openscience-onlinegrocery.com/).

Experience

• Assistant Professor at HEC Montréal
  Jul 2022 - Present · 4 yrs

• PHD Student at Duke University - The Fuqua School of Business
  Jun 2017 - Jul 2022 · 5 yrs 2 mos

  -Developed a research tool ("Howe's Grocery") that facilitates research in online grocery settings. Check it out at https://openscience-onlinegrocery.com - Had posters and sessions accepted at large marketing and decision-making conferences (ACR, SJDM) - Worked with co-authors at Duke and other institutions (NYU, HBS, UNC, CHOP, UVM) to develop ongoing research projects

• Research Associate at Harvard Business School
  Jun 2016 - Jun 2017 · 1 yr 1 mo

  I worked with Dr. Alison Brooks and Dr. Leslie John in the Negotiations, Organizations and Markets Unit of HBS. My duties included: IRB submissions, literature reviews, survey coding, data cleaning, qualitative coding, and case writing.

• Research Assistant at Massachusetts Institute of Technology (MIT)
  Nov 2016 - Mar 2017 · 5 mos

  I performed qualitative coding on online discussion board posts as part of a larger project on machine learning and pedagogy.

• Research Assistant at Ontario Institute for Studies in Education, University of Toronto
  Jan 2016 - Aug 2016 · 8 mos

  Cleaned and analyzed data related to youth attachment styles and alcoholism Wrote results sections for various manuscripts based on my analyses. Manuscript forthcoming