United Kingdom
I've worked across SaaS, Digital / SEO (AI)-led businesses, driving growth from zero to scale, breaking into complex organisations, and closing high-value deals. I'm an expert at creating opportunities where none exist - turning cold prospects into strategic revenue-generating long-term clients. I've worked with global brands including Lego, Burberry, IHG, Sony, JP Morgan, Nordstrom, consistently operating at enterprise level - navigating complexity, influencing decision-makers and building partnerships that last. I'm hands-on, commercially driven, and focused on outcomes: Building pipeline - closing deals - growing revenue.
I launched BureauHD in 2025, building on over a decade of business development experience across the creative, SaaS and digital sectors. I partner with ambitious small and medium-sized businesses to build predictable pipelines and accelerate growth. Whether you're looking to win larger clients, enter new markets, strengthen your outbound strategy or create a more structured commercial function, I provide both strategic direction and hands-on execution. From identifying ideal customer profiles and developing go-to-market strategies to opening conversations and generating opportunities, I help businesses create repeatable growth engines that deliver measurable commercial results.
Appointed to develop and execute Metanoia’s commercial growth strategy, supporting the boutique agency’s expansion within luxury fashion and beauty. Clients include LVMH, Coty and 24Sèvres. Built and activated a targeted enterprise and mid-market pipeline, leading strategic outreach and relationship development to convert prospects into long-term agency partnerships. Strengthened the agency’s market positioning within the SEO and performance marketing landscape, improving differentiation and visibility with premium brands. Introduced HubSpot to support scalable business development, implementing systems to track engagement, manage pipeline activity, and increase qualified lead generation. Ongoing fractional advisor, continuing to support new business strategy, partnership opportunities, and pipeline growth.
Hired to develop and refine the organisation’s focus on new partnership strategy, client retention and pipeline building, I built an outbound pipeline targeting £20k+ partnership opportunities and engaged enterprise-level SaaS, AI, and Martech prospects. I refined the sponsorship value proposition and packaging, implemented a structured outreach process, advised on long-term revenue opportunities aligned with the growth of the community.
Global SaaS – Enterprise SEO & Content Intelligence Platform Led global new business strategy and commercial development for Pi Datametrics’ enterprise SEO and content intelligence platform. Focused on building sustainable pipeline growth, shaping go-to-market initiatives, and establishing a scalable business development function to support enterprise expansion. Key Achievements & Impact Pipeline Growth & Market Expansion: Designed and implemented high-performing outreach and engagement strategies that increased qualified enterprise opportunities across sectors including retail, publishing, finance, and travel. Business Development Function Buildout: Conceived, built, and scaled Pi’s first Sales Development Representative (SDR) program — overseeing hiring, training, process design, and KPIs. The function went on to generate more than 50% of total company revenue through a consistent, data-driven pipeline engine. Enterprise Growth Enablement: Partnered with senior commercial and account teams to develop enterprise-level engagement strategies — supporting successful negotiations and long-term partnerships with globally recognised brands. Sales Enablement & Compliance Innovation: Introduced modern CRM, automation, and intelligence tools to streamline workflows and enhance targeting precision. Ensured all outreach and data handling complied fully with GDPR, strengthening brand integrity and client trust. Cross-Functional Collaboration: Worked closely with Product, Marketing, and Customer Success teams to align go-to-market strategies with customer insight, improving lead quality and conversion outcomes.
Led the agency’s new business function by strategically aligning sales, marketing, and PR efforts to drive growth and elevate brand visibility. Developed and executed targeted new business campaigns and compelling pitch strategies tailored to a diverse range of clients. Business Development: Identified and pursued new business opportunities through both outbound campaigns and organic client interactions. Delivered end-to-end pitch processes, including strategy, team coordination, and presentation, resulting in multiple successful wins and long-term client engagements. PR & Brand Elevation: Directed the agency’s PR function, securing high-impact coverage in top-tier industry publications, significantly enhancing market positioning and credibility. Client Relationship Management: Built and nurtured strong, trust-based relationships with key clients, facilitating ongoing project collaboration and ensuring high retention rates. Conducted regular check-ins to evaluate performance, identify new opportunities, and strengthen partnerships. Cross-functional Collaboration: Worked closely with creative and strategy teams to ensure client briefs were not only met but exceeded, delivering standout work while uncovering further revenue opportunities within existing accounts. Referral & Retention Initiatives: Designed and managed a client referral programme that increased agency visibility and inbound opportunities. Ensured seamless onboarding and studio workflow management. Operational Oversight: Oversaw studio operations and resource planning to ensure smooth project delivery, scalability, and creative excellence. Industry Engagement: Represented the agency at key industry events, managed sponsorships, and led award submissions to bolster recognition and networking opportunities. Resourcing & Talent Sourcing: Identified and onboarded freelance and specialist talent as needed to align with pitch requirements and evolving client needs.