Holger Stripf

Head Of Marketing bei Global Organic Textile Standard gGmbH

Karlsruhe, Baden-Württemberg, Germany

About

Experience

  • Head Of Marketing at Global Organic Textile Standard gGmbH
    May 2021 - Present · 5 yrs 2 mos

  • Head of International Online Marketing at Heinrich Heine GmbH
    Dec 2016 - May 2021 · 4 yrs 6 mos

  • Heinrich Heine GmbH (a member of the otto group) (Karlsruhe, Germany)
    • Head of Online Shopmanagement
      Jan 2012 - Nov 2016 · 4 yrs 11 mos

      Heading Online Shopmanagement at Heinrich Heine GmbH, a team of seven dedicated employees, responsible for driving conversion for five online stores (desktop & mobile): - Customer centric approach: Optimization strictly based on the results of A/B-, MVT and/or Usability testing - Design innovative features, develop in close collaboration with webdevelopment and post-go-live evaluation - Onsite Search Optimization (Fredhopper) - Shop-Individualization & -Personalization for maximum customer satisfaction - Constant analysis of KPIs (Tracking & Webanalytics) - Improving product data (standardize & enhance) - Manage UGC (Increase Shop- & Product-Reviews, gain consumer insights) - Campaign-Management - Web Content Management (CDN Management) Voted as "Best fashion online shop" three years in a row: 2015 - http://disq.de/2015/20150929-Online-Shop-Preis-Fashion-ohne-Filialnetz.html 2014 - http://www.textilwirtschaft.de/business/Online-Kunden-bevorzugen-Heinede_94412.html 2013 - http://www.textilwirtschaft.de/suche/show.php?ids[]=941789&a=3

    • Onsite Marketing Manager
      Apr 2010 - Dec 2011 · 1 yr 9 mos

  • Junior Marketing Manager at Kleenlines Pty Ltd
    Jan 2008 - Dec 2009 · 2 yrs

  • Internship Marketing & Sales at Kleenlines Pty. Ltd.
    Aug 2007 - Dec 2007 · 5 mos