Singapore
I dream and build Viddsee.
Viddsee is a next-generation storytelling platform and creative company shaping culture through original IP development and full-funnel marketing solutions. With over 3 billion views and a growing presence across Southeast Asia, Viddsee brings together content creation, media strategy, and technology to deliver stories that resonate deeply and perform at scale.
TV & Advertising End to end product lifecycle management • Drove the New Media Advertising strategy for multiscreen cross platform Advertising • Developed new Advertising solutions and optimizing Advertising monetization opportunities • Commercial and Product Lead for a StarHub rewards based mobile application "Hub Treats" for iOS and Android • Business modelling to build new revenue streams through new technology products • Implemented Online, In-App Ad serving solutions for StarHub websites and mobile applications • Integrated Web Analytics and Application Analytics across StarHub assets • Conceptualized and developed a variety of TV Applications including OTT content for Cable TV, IPTV services • Established new business partnerships and collaborations • Managed StarHub's Cable TV's Interactive TV which offers a variety of TV Applications • Designed and conceptualized UI/UX for a variety of Applications for TV and Mobile • Involved in evaluation of a variety of technologies that are cross platform from Broadband, Mobile to TV