Berlin Metropolitan Area
I am an enthusiastic and inquisitive communicator with a holistic understanding of communications, brand management, and community engagement. I enjoy delivering strategic frameworks and practical, creative work, and managing projects from concept to completion. I strive in international and multidisciplinary teams. Currently, I am leading the employer branding agenda for Alstom in the D-A-CH region. Employer branding brings together pieces of who I am, a/an: analyst, builder, connector, creative, thinker and writer. And the best part of it: it completes my core purpose to positively impact people’s lives.
- Coordinating employer branding across the CNE region (DACH and Nordics) - Contributing to global employer branding initiatives
responsible for digital communications and marketing projects as well as employer branding; requirements management, conceptual design, creation or process control as well as strategic development and content management of five websites; developing, implementing and evaluating cross-media campaigns, particularly in the area of employer branding and HR marketing; designing and executing strategic measures for internal and external communications.
As a service provider, Quadriga Media supports various professional associations. I was head of coordination team for two professional associations, namely the European Association of Communication Directors (EACD) and the Asia-Pacific Association of Communication Directors (APACD): strategy and implementation of all associations’ activities; business development and establishment of a new association in Asia-Pacific; responsible for external and internal communications as well as marketing; developing a cross-media content strategy, identifying and positioning key topics; international project management, e.g. coordinating conferences with up to 600 participants, award competition; leading a team of four employees.
With over 2,300 members from over 42 countries, the European Association of Communication Directors is the leading network for in-house communicators in Europe.