Ho Chi Minh City, Vietnam
- Managing the organization's social media accounts and maintaining a positive public image according to brand guidelines, primarily on TikTok, Facebook and Instagram. - Communicating processes, strategies, and outcomes with executives and stakeholders. - Measuring the effectiveness of campaign strategies and improving approaches as necessary. Reporting directly to the Head of Marketing. - Supporting the implementation of brand repositioning plans. - Coordinating events and Assisting with media crisis management. Highlight - TikTok reach more than 5000 organic followers in 3 months (CR 35%) - TikTok views increased 100%, Search volume increased 2 times. - MQL conversion rate reached 1000 data, with CPA progress at 45,000 VND. - Project management: TVC, branding video, viral clip
- Create content on the TikTok platform (come up with ideas and write detailed scripts), supports ideas calendar by month, booking KOCs - Reach 160k followers on TikTok Marathon Education - Many videos reach over 1 million views and have good interactions. - Support Content production strategy and execution for Facebook platforms - Work directly with the Design team to complete media publications, able to use some design software: Canva, Capcut, PS, LR (basic)
Vice President at YOUM Club at Open University - Manage 150 club members, - Social Media management, campaign planning. - In charge of foreign affairs and event organization. - Grow 9000 followers on YOUM CLUB Fanpage in 2022.