Ho Chi Minh City, Vietnam
With over 20 years of experience in the retail industry, I am the Head of Multicate at Mobile World, the largest mobile device and consumer electronics retailer in Vietnam. I am responsible for driving the digital transformation and customer experience management (CXM) strategy across multiple categories and channels, including online, offline, and omnichannel. As a CXPA Professional Member and a FinTech and CXM expert, I lead a team of professionals who design, implement, and optimize innovative solutions that enhance customer satisfaction, loyalty, and retention. I also leverage data and analytics to identify customer needs, preferences, and behaviors, and to create personalized and seamless customer journeys. My mission is to deliver exceptional value and convenience to our customers, while increasing revenue and market share for our company.